Search Laboratory vs WebFX

A head-to-head comparison of Search Laboratory and WebFX in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Search Laboratory

Searching for the truth in data.

69/ 100 overall

WebFX

The digital marketing agency that drives revenue.

83/ 100 overallHigher score

Score-by-score

Criterion	Search Laboratory	WebFX
Website Presence(20%)	89	94
Search Visibility(20%)	68	62
Trust & Credibility(20%)	72	88
Market Presence(15%)	74	90
Customer Satisfaction(10%)	18	79
Overall	69	83

Pricing at a glance

Search Laboratory

Model: Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
Typical range: $150-$199 / hr

Full Search Laboratory pricing →

WebFX

Model: Primarily custom monthly retainers, with some service-specific pricing published. Evidence supports monthly retainer pricing for SEO, social media management, and broader digital marketing packages; PPC is sold as either a flat monthly management fee starting at a published floor or, for enterprise lead generation, as a percentage-of-ad-spend model. WebFX also appears to offer project-based work for web design and directory-listed hourly/project engagements, but its core go-to-market model is custom quote + recurring monthly management.
Typical range: $3,000-$3,000 / month

Full WebFX pricing →

Search Laboratory profile →WebFX profile →← All seo agencies