Upcall

• Pricing model: Project-based, volume-based per-lead pricing for core plans, with custom quote tiers for larger/reseller/enterprise use cases. Upcall explicitly says its pricing is project based with no long-term commitments, and its published SMB/Standard plans are priced per lead with a defined number of call attempts.
• Starting price: $3.5 per lead
• Typical range: $3.5-$7.5 per lead
• Billing: Per lead / per project; volume-based pricing. SMB is priced at $3.5-$5 per lead with up to 5 call attempts, Standard at $3.5-$7.5 per lead with 5-10 call attempts. Reseller and Enterprise are custom-priced.
• Contract terms: No long-term commitments stated on Upcall's pricing page.

Upcall itself publishes the most concrete pricing: SMB at $3.5-$5 per lead for up to 5 call attempts, and Standard at $3.5-$7.5 per lead for 5-10 call attempts. It also says pricing is project-based, volume-based, and has no long-term commitments; Reseller and Enterprise require contacting sales for custom pricing. Third-party directories add spend context rather than official list pricing: Clutch reports a minimum project size of $5,000+ and says typical projects range from $5,000-$10,000, while GoodFirms lists an estimated hourly band of under $25/hr; those directory figures are marketplace estimates/profile metadata, not official Upcall-published rate cards.

An Upcall engagement appears to start with the client supplying leads and campaign inputs, after which Upcall helps shape the target audience, offer, and messaging, assigns and trains callers, launches phone/SMS/email outreach with repeated follow-up, and then delivers results through a live dashboard, recordings, notes, CRM updates, and client feedback loops.

1. 1

   Define the campaign and provide inputs

   The client sets up the campaign by uploading leads from a CRM, forms, or spreadsheets and selecting or shaping the campaign template. Upcall’s materials also indicate clients provide dynamic fields, FAQs, and a knowledge base so callers have the right context.

2. 2

   Align on ICP, offer, and messaging

   Upcall’s prospecting page says it defines the ICP, offers, and messaging with the client team during campaign design. This matches review evidence that campaigns are customized to the client’s needs and adjusted responsively when requested.

3. 3

   Assign and train the calling team

   Upcall assigns a dedicated U.S.-based team matched by expertise, geography, and campaign fit, then trains them on the client’s product, pitch, and tone. Its quality page says callers go through onboarding, practice, review, and certification before working live campaigns.

4. 4

   Launch outreach across calls, texts, and email

   Once prepared, Upcall executes the outreach using human callers and, depending on the engagement, SMS and email sequences. The company says callers engage leads quickly and continue multi-touch outbound customized to the buyer, while customer reviews describe repeated follow-up calling as part of normal use.

5. 5

   Monitor calls and refine during execution

   During the campaign, Upcall records calls, tracks notes and dispositions, and applies both human QA review and AI-assisted analysis. Clutch reviews indicate clients can request changes and get fast turnaround, while Capterra and G2 reviews highlight real-time collaboration, call monitoring, and dashboard visibility.

6. 6

   Review outcomes and feed back approvals

   Clients review call details, recordings, notes, and campaign metrics in the real-time dashboard, and can rate calls with thumbs up/down and written feedback. Upcall says results sync back as notes, booked meetings, and CRM updates, and Clutch reviewers specifically describe appointment-setting and ongoing campaign maintenance as delivered outputs.