Gripped

• Pricing model: Custom-quoted fixed monthly retainer for ongoing demand generation, primarily sold as a retained partnership rather than pay-per-lead or pay-per-appointment; separate project pricing is also published for website work.
• Starting price: £3,500/month
• Typical range: £5,000-£20,000+/month
• Billing: Flat monthly retainer based on scope/tier; ad spend billed separately. Website work can be quoted as a separate project fee or folded into an enhanced retainer.
• Contract terms: Primarily rolling contracts with 3 months' notice according to Gripped's AI info page; the FAQ also says engagements are usually a 3-month minimum commitment.
• Free trial: Free 30-minute digital marketing review / free audit is offered, but no free trial of paid services was found.

Gripped does publish real pricing on its own site. Across multiple Gripped pages, the core offer is a custom flat monthly retainer, with published figures ranging from a £3,500/month minimum or £4k-£6k/month starting level for single-channel work, up to £15k-£20k+/month for comprehensive demand generation; the pricing page says a typical investment is £5k-£15k/month and most buyers invest £8k-£12k/month. Paid media budgets are explicitly separate from fees, and Gripped recommends minimum ad spend of about £5k/month for LinkedIn Ads and £3k-£5k/month for Google Ads. Third-party directory data corroborates that they are not a low-ticket agency: Clutch lists a $5,000+ minimum project size and $100-$149/hr average hourly rate, while G2 shows pricing editions from £7,500 to £25,000 and says the data was supplied by the provider or public pricing materials; treat those directory figures as third-party representations, not the cleanest source of truth versus Gripped's own site.

A Gripped engagement appears to start with a fairly structured discovery and strategy phase before launch, rather than immediate campaign execution. Evidence from customer reviews, a third-party teardown, and Gripped’s own pages suggests they align on ICP, messaging, lead handling, and technical setup first, then build creative/campaign assets, launch, and run the program through recurring check-ins and pipeline-focused reporting.

1. 1

   Run a deep discovery workshop

   Gripped begins by learning the client’s business in detail: ICP, sales process, current performance, goals, competitors, and what is most likely to move pipeline. Their own onboarding page describes this as a proper workshop rather than a simple kickoff, and their FAQ summarizes week 1 as a deep dive into the business and goals.

2. 2

   Agree the strategy before building

   Before execution, Gripped develops and gets approval on strategy, messaging, targeting, and overall approach. A Clutch review says there was an initial phase of discovery and discussion on strategy and approach that had to be approved, while Gripped’s own site says nothing goes live until the client has signed off the strategy and campaigns.

3. 3

   Set up systems, lead criteria, and handoff rules

   Early in the engagement, Gripped helps define how leads will be classified and passed to sales, and may support platform setup or migration work. A Clutch reviewer specifically said Gripped helped define marketing-qualified leads, configure this in marketing automation, create a lead handoff process, and jointly decide lead scoring criteria; Gripped’s FAQ also says they work directly with sales on ICP, lead quality, handoff, and follow-up.

4. 4

   Produce creative and build campaign assets

   Once strategy is approved, Gripped moves into production: creative briefing, copy/content development, layout and design, campaign build, and landing-page assets. Review evidence says they moved content into layout and design aligned to brand, then created forms, landing pages, thank-you pages, and CTAs with revisions; Gripped’s own onboarding description also says weeks 3–4 are for campaign build, tracking, ad variations, and matching landing pages.

5. 5

   Verify tracking, CRM flow, and launch readiness

   Before scaling, Gripped checks that technical tracking works correctly, leads flow into the CRM, and the sales team can validate lead quality. Their onboarding page explicitly says they verify tracking, CRM lead flow, and early performance signals before scaling, and their FAQ frames launch as coming only after onboarding, strategy development, account setup, and creative production.

6. 6

   Launch and optimize with recurring check-ins

   After launch, Gripped stays involved through regular meetings, day-to-day support, and ongoing optimization. Customer reviews mention update calls every two weeks, bi-weekly Teams calls, a Slack channel, and availability for questions, training, and support, while Gripped’s FAQ says clients usually have weekly or bi-weekly meetings.

7. 7

   Report in recurring sprints against pipeline outcomes

   The ongoing program is managed as an integrated demand-generation retainer with monthly reporting focused on pipeline-related outcomes rather than just activity metrics. A third-party review from Hey Digital describes Gripped as operating in 30-day sprint cycles with monthly reporting tied to measures like MQLs, SQLs, CAC, LTV, and opportunity value.