INFUSE

• Pricing model: Custom-quote demand generation pricing with multiple billing options: CPL (cost per lead) / performance-based for content activation, MQL/SQL delivery, and targeted lead programs; CPM for some program compositions; and fixed-cost engagements for broader demand generation programs. INFUSE also positions some work as always-on programs versus campaign-based initiatives.
• Starting price: $50,000+ project minimum
• Typical range: $50,000-$199,999 per project
• Billing: Primarily custom quote; INFUSE explicitly says it works on CPL, CPM, or fixed-cost basis depending on objectives and program composition. TrustRadius also states INFUSE crafts demand programs on a CPL basis and says there are no subscription or setup fees.
• Contract terms: Flexible engagement terms; INFUSE says terms depend on revenue goals, program duration, and activation model (always-on or campaign-based). No fixed minimum contract length was publicly stated on the pages reviewed.
• Guarantee: Agency site references 'guaranteed webinar registrations' as a tactic used in some programs/case-study context, but no general pricing or results guarantee was publicly stated.

INFUSE's own site does not publish hard dollar pricing. What it does publish clearly is the pricing model: custom pricing, with CPL, CPM, and fixed-cost structures available, plus no subscription, hidden, per-seat, or setup/platform fees on the sources reviewed. The concrete dollar figures here ($50,000+ minimum project size and $50,000-$199,999 most common project size) come from Clutch's directory profile for the Boca Raton, FL INFUSE matched to infuse.com, so treat them as third-party directory pricing bands rather than figures published by INFUSE itself. TrustRadius and G2 corroborate that list pricing is not public and that buyers must request a quote; TrustRadius additionally describes INFUSE as CPL-based with no subscription or setup fees.

INFUSE appears to run as a managed B2B demand-generation partner: clients align target accounts/ICP, share existing assets or brand guidance, INFUSE recommends and configures a program, builds or adapts campaign creative, activates distribution/nurture across its channels, then delivers leads with ongoing reporting, feedback loops, and optimization. Review and case-study evidence consistently describes a hands-on Client Success team, campaign approvals up front, weekly or scheduled reporting, and lead delivery that often includes qualification, nurturing, or buyer-intent context.

1. 1

   Define targeting and goals

   The engagement starts with INFUSE reviewing the client’s target account list, buying-group structure, campaign objectives, and ICP criteria. Reviewers also describe INFUSE recommending campaign criteria and even providing sample database references before launch so targeting can be confirmed.

2. 2

   Map assets and choose the program

   After scoping, INFUSE recommends the appropriate program configuration and content mapping based on the buyer journey and goals. In practice, customers describe INFUSE using the client’s existing assets and deciding how they fit into content syndication, email campaigns, paid media, or multi-touch nurture programs.

3. 3

   Prepare campaign creative for approval

   INFUSE then turns the client’s materials and brand guidance into campaign-ready execution, including copy, landing pages, ad copy, and related creative assets. Multiple sources indicate INFUSE often does substantial creative work itself and sends a campaign ready for approval, with revisions handled through feedback rounds when needed.

4. 4

   Launch distribution and nurture

   Once approved, INFUSE activates the campaign through content promotion/distribution, email outreach, paid media, and, in some programs, structured multi-touch nurturing. Customer and case-study evidence suggests this is not just one-time list delivery: INFUSE may run a defined cadence, distribute multiple content assets, and use intent or engagement signals to assess readiness.

5. 5

   Deliver leads and qualification signals

   As responses come in, INFUSE delivers leads matched to agreed criteria and, depending on program, adds qualification or buyer-interest context. Reviews mention qualified MQL delivery, two-touch programs, support for lead progression, and cases where INFUSE supplied insights on engagement by content, industry, title, or sales readiness.

6. 6

   Report, review feedback, and optimize

   During the campaign, INFUSE’s Client Success team provides scheduled or weekly results, reporting, lead tracking, and next-step updates, while staying responsive to questions and change requests. Evidence from reviews and case studies indicates the team uses this feedback loop to refine in-flight campaigns and continue delivering without requiring heavy day-to-day client management.