Lunas Consulting

• Pricing model: Custom-quoted monthly outbound lead generation / sales outsourcing engagement, with a stated month-to-month contract structure for its outbound package. Public evidence points to recurring service engagements rather than fixed self-serve pricing, and Clutch reviews show many engagements landing in project-spend bands.
• Starting price: $1,000+ project minimum
• Typical range: $10,000-$49,999 per project
• Billing: Monthly plan for the outbound sales team; broader engagements appear to be custom-quoted service retainers/project-based spends rather than published fixed packages.
• Contract terms: Month-to-month for the outbound lead generation service; no long-term commitment stated on the agency site.

Lunas Consulting does not publish a direct dollar subscription/retainer on its own site. However, its website explicitly describes the outbound offering as a 'Monthly Plan' and says contracts are month-to-month with no long-term commitment. Reputable third-party directory data provides the clearest concrete numbers: Clutch lists a $1,000+ minimum project size and says the most common project size is $10,000-$49,999, while The Manifest also lists $1,000+ and shows common project sizes clustered in <$10K and $10K-$49K bands. Those directory figures are marketplace/directory data, not a first-party posted price list from Lunas.

Lunas Consulting appears to run engagements as a collaborative outsourced sales program: they start with a deep onboarding and business/market understanding phase, then build targeting and messaging, launch and manage outbound sequences and follow-ups, and keep refining the work through regular updates, shared materials, and detailed reporting.

1. 1

   Complete in-depth onboarding

   The engagement begins with a substantive onboarding and discovery period where Lunas works to understand the client’s business, goals, target market, and unique challenges before proposing solutions. Reviewers describe this onboarding as in-depth and say Lunas dives deep into company practices rather than applying generic advice.

2. 2

   Define ICP, segments, and go-to-market approach

   After discovery, Lunas helps shape the go-to-market strategy by defining the target audience and refining segments or personas as needed. Reviews say they build targeted lead lists and adjust quickly when clients want to refine audience focus or test new segments.

3. 3

   Develop messaging, playbooks, and campaign assets

   Lunas then creates the outreach foundation: messaging, outbound sequences, and in some engagements a broader sales process and playbook. Customers report that Lunas shares the materials it is developing, keeps messaging personalized rather than templated, and has built sales playbooks and process guidance from the ground up.

4. 4

   Set up workflow and reporting infrastructure

   Before or alongside launch, Lunas appears to put supporting systems in place for execution and visibility, including CRM or automation optimization and a detailed reporting setup. Reviewers specifically mention optimization of CRM, email automation, and lead sequencing tools, plus a detailed reporting system to track progress.

5. 5

   Run outbound outreach and follow-ups

   Lunas executes the outbound program by handling research, targeting, list building, outreach, and follow-ups across channels. Reviews describe them creating outbound sequences, handling outreach and follow-ups, and moving clients from basic email blasts to more structured multi-channel outreach.

6. 6

   Book meetings and support sales handoff

   As campaigns run, Lunas delivers qualified meetings and supports appointment-setting workflows so the client’s internal sales team can focus on demos and closing. Reviewers repeatedly describe a steady cadence of meetings with the right personas and note guidance around SDR appointment booking and follow-up.

7. 7

   Review performance and iterate with client feedback

   The process continues as an active optimization loop: Lunas provides regular updates, responds to feedback, adjusts targeting or messaging based on early results, and maintains transparent communication. Customers describe the work as smooth and predictable, with fast accommodations for list changes, persona variations, and messaging tweaks.