PPC Agencies
AI-powered ad traffic verification and protection for paid media.
Top Sales Agencies Score
Lunio verifies ad traffic for paid search, paid social, display, Performance Max, and affiliate-related campaigns. The platform scores clicks in real time, provides campaign-level analytics on invalid traffic sources, and automatically applies protections such as IP exclusions and custom audience exclusions across major ad platforms.
Location
Manchester, England
Founded
2016
Team Size
51-200
Lunio announced non-dilutive financing from HSBC Innovation Banking to fund product innovation and international expansion, especially in the U.S. For buyers, this signals stronger financial backing and capacity to invest in product and support.
Lunio Secures Venture Debt Facility from HSBC Innovation Banking to Accelerate Growth — LunioLunio launched a new Affiliate Fraud Prevention solution aimed at validating clicks and conversions before payouts. This matters to buyers because it expands the platform beyond traditional PPC click fraud into affiliate-channel protection.
Lunio Launches Affiliate Fraud Prevention Solution — LunioLunio promoted Chester Scott to Chief Strategy Officer, saying he will align commercial strategy and product direction as the company scales internationally. For buyers, this suggests investment in executive leadership and go-to-market maturity.
Lunio appoints Chester Scott as Chief Strategy Officer — LunioThe themes clients raise most, synthesized from 12 verified reviews we read. Each badge counts how many of those reviews raised the point.
Blocks invalid traffic
Multiple reviewers say Lunio/PPC Protect filters or blocks low-quality, fraudulent, or invalid traffic effectively.
Easy setup and use
Several reviews describe the product as easy to integrate, simple to use, or straightforward once running.
Helpful customer support
Reviewers repeatedly praise the support team as responsive, friendly, or helpful during setup and ongoing use.
Saves ad spend
A recurring benefit is reduced wasted spend or measurable savings on PPC budgets.
Clear useful dashboard
Some reviewers specifically mention clear reporting or an intuitive dashboard for understanding traffic quality.
Pricing transparency concerns
At least one reviewer explicitly says pricing is not transparent upfront, and another mentions pricing being slightly higher than competitors.
Aggressive outreach complaints
Trustpilot includes complaints about persistent sales emails or phone outreach.
Questioned product accuracy
A few negative reviews argue the product is inaccurate or not materially better than Google's own invalid-click filtering.
Learning curve or complexity
Some users say the data can be overwhelming at first or that implementation can be challenging in certain setups.
Lunio's current official pricing page does not publish dollar amounts; it says pricing is custom and based on a small fraction of ad spend plus channel coverage. The concrete figures here come from reputable third-party sources describing PPC Protect, the product's former name/domain that Lunio itself confirms was rebranded into Lunio. TrustRadius lists an 'Essential' plan at $70 and says enterprise pricing is a percentage of media spend; a podcast interview with PPC Protect's then Head of Customer Success gives more detail: $70/month up to $10k ad spend, $130/month for $10k-$20k spend, fixed plans under $40k/month, and percentage-of-media-spend pricing above $40k/month. Those numeric tiers should be treated as historical but highly relevant evidence, not a current official Lunio price card.
Where this pricing information was traced from.
How Lunio actually works, reconstructed from customer reviews and third-party write-ups.
Lunio engagements appear to start with a traffic audit or trial, then move into a straightforward ad-account integration and ongoing automated protection. After setup, clients mainly monitor dashboards and reports, lean on support/account management when needed, and use Lunio’s findings to block invalid traffic and show savings or justify optimizations.
Prospects typically begin by contacting Lunio to explore a traffic audit, and historical customer-facing material also references a free trial before full use. Third-party customer evidence says some buyers first engaged after webinars and then set up an initial traffic audit to investigate inefficient spend.
The next step is connecting ad accounts so Lunio can start analyzing paid traffic. Review evidence consistently describes setup and implementation as clear, straightforward, or easy to integrate, with documentation/help available if needed.
After connection, customers appear to receive hands-on help from support or an account manager, especially early on. Reviews repeatedly mention helpful guidance from initial setup onward, responsive support, and training resources such as webinars, live sessions, documentation, and videos.
Once live, Lunio analyzes ad clicks in real time and classifies traffic, while the client uses the dashboard to understand where waste is coming from. The company’s own process description says it detects, diagnoses, and shows which campaigns, keywords, placements, and locations are driving invalid traffic; reviewers also mention using the dashboard weekly and cross-checking results there.
After identifying bad traffic, Lunio pushes exclusions back into connected ad platforms so protection runs mostly in the background. Evidence from Lunio’s site and third-party write-ups says this includes automated IP exclusions where supported and exclusion audiences on platforms like Meta, while reviewers describe blacklist/block-list functionality and mostly self-managed automation.
With protection running, clients use Lunio’s reports to show money saved, cleaner lead quality, and traffic-quality trends, and in some cases to support refund claims or broader campaign decisions. Reviewers specifically mention client savings reports, weekly tracking in dashboards, better visibility into invalid clicks, and support in securing refunds from Google.
Customer reviews and third-party write-ups this process was traced from.
How Lunio ranks against other Marketing agencies.
Lunio (website/domain matched via ppcprotect.com and product pages naming the product as Lunio/PPC Protect) has clear review-platform listings on G2, Trustpilot, and Capterra. I did not find a company profile/listing for this business on Clutch, Google, or BBB in search results. Across the platforms where it is listed, the reputation trends positive overall on G2 and Capterra, while Trustpilot is more mixed due to a lower aggregate score and some complaints about outreach/spam or doubts about product value.
145 reviews
G2 reviewers generally describe Lunio as effective at filtering invalid traffic and improving traffic quality while being fairly simple to set up. Recurring positives include automation, dashboard clarity, and responsive support, while some reviewers mention a learning curve and limited pricing transparency.
“Lunio is really effective at filtering out low-quality and invalid traffic without needing much manual effort.”
“The main downside is that pricing isn’t very transparent upfront, which can make it harder to evaluate at the start.”
“Very effective at blocking invalid traffic across all ad platforms”
“Clean dashboard, intuitive and in general clear view of how my traffic quality is.”
30 reviews
Trustpilot feedback is mixed: some reviewers praise ease of setup, support, and savings from click-fraud protection, while others criticize aggressive outreach/spam and question whether the software adds value beyond Google’s own filtering.
“One of the employees of this company, has reached my e-mail address and our company phone via linkedin and is persistently trying to sell its services by e-mail-phone.”
“Tried PPC Protect for a couple of weeks now. The software/tool was easy to integrate into our Google Ads”
“I've tried a few click fraud prevention platforms and PPC Protect has been the only one that worked great "out the box".”
“In my honest opinion ppc Protect make the same work than Google filter’s inválids clicks.”
15 reviews
Capterra reviews are mostly positive and emphasize ease of use, customer service, and savings from preventing fraudulent clicks. Some criticism appears around accuracy, pricing, platform coverage, and integration/setup complexity in certain environments.
“PPC Protect has been a pleasure to use from the first time we reached out.”
“The support and the amount of fraudulent clicks it prevented seemed much higher than that of ClickCease.”
“The software and service itself is not accurate and it won't deliver quality at all.”
“This is a real lifesaver when it comes to projects in the competitive niche and specifically those with little budgets, when you want every click to count.”
Strengths
Concerns
First-hand reviews from verified Top Sales Agencies members.
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Lunio is a software platform for ad traffic verification and click fraud/invalid traffic protection in paid media. It analyzes clicks in real time, identifies suspicious or fraudulent activity, and automates protections like IP blocking and custom audience exclusions.
Lunio offers ad traffic verification, click fraud protection, invalid traffic detection, real-time click analysis, automatic IP exclusions, custom audience exclusions, and campaign analytics for invalid traffic. It is used across paid search, paid social, display, Performance Max, and affiliate-related campaigns.
Based on the available evidence, Lunio supports major ad channels including Google, Meta, Microsoft/Bing, LinkedIn, and TikTok. Pricing-related materials also reference coverage across additional channels such as Reddit, Yandex, and Naver.
Lunio's current official pricing is custom and based on a small fraction of ad spend plus channel coverage, so it does not publicly list standard dollar amounts on its pricing page. Historical PPC Protect pricing tied to the same product/rebrand showed plans starting around $70/month, but those figures should be treated as historical rather than a current official price card.
Yes. Lunio publicly offers a 14-day free traffic audit or free trial with full analytics access and no obligation to buy.
Lunio is based in Manchester, England. The listed address is 75 Mosley Street, 4th Floor Hyphen Building, Manchester, England M2 3HR, GB.
Lunio has review listings on G2, Trustpilot, and Capterra. The evidence shows generally positive feedback on G2 (4.6/5 from 145 reviews) and Capterra (4.4/5 from 15 reviews), while Trustpilot is more mixed at 2.8/5 from 30 reviews, with praise for setup and support but some complaints about outreach and questions about product value.
Location
75 Mosley Street, 4th Floor Hyphen Building, Manchester, England M2 3HR, GB
Phone
Not publicly listed
Not publicly listed
Domain registered
June 2016
Last updated
August 2026
Domain age
~10 years
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