icepop

• Pricing model: Custom-quoted digital marketing engagements, primarily structured as project-based work and hourly billing; likely also supports ongoing monthly retainer relationships for services like SEO, PPC, paid social, email marketing, and web design.
• Starting price: $5,000+ project minimum
• Typical range: $100 - $149 / hr
• Billing: Custom quote; publicly evidenced as hourly and project-based. The agency site describes tailored projects/custom solutions, while directories list an hourly rate band and minimum project size.

I found concrete public pricing signals, but not a full self-published rate card on icepop.co. The strongest numbers come from Clutch, which lists icepop at a $5,000+ minimum project size and $100-$149/hr, and from DesignRush, which lists a minimal budget of $1,000-$10,000 and an average hourly rate of $200/hr; these are directory-supplied profile figures, not a checkout-style price published by icepop itself. On icepop's own site, pricing appears custom: they describe 'custom solutions for every business need' and tailored projects rather than fixed plans, which supports a custom-quote model rather than packaged pricing.

An icepop engagement appears to start with an audit or strategy diagnosis across the client’s current channels and site, then moves into channel/campaign buildout and creative or site changes, followed by ongoing implementation, testing, and optimization with frequent communication from a project manager and channel specialists.

1. 1

   Start with a cross-channel audit

   Clients describe icepop beginning by auditing the existing marketing program, including search traffic, paid ads, organic/social, and the website conversion funnel. On the company’s own case-study pages, icepop also describes starting with in-depth keyword research and technical SEO review before changing strategy.

2. 2

   Set strategy and identify priorities

   After the audit, icepop defines a revised strategy by choosing target keywords, campaign structure, audiences, and channel priorities. Case studies show them recommending changes such as new keyword targets, more segmented campaign structures, and a broader digital marketing strategy tied to growth goals.

3. 3

   Build or revise campaign and site assets

   Once direction is set, icepop creates or updates the working materials needed to execute: ad copy and assets, landing pages, website pages, email programs, and SEO content. Reviews and case studies show them managing combinations of Google Ads, Meta/social ads, SEO work, email campaigns, creator/influencer management, and website redesign or landing-page development depending on scope.

4. 4

   Launch implementation across channels

   icepop then puts the strategy live by implementing campaign, funnel, SEO, and site changes rather than stopping at recommendations. Clients explicitly say the team both identified improvements and implemented them, and company case studies describe launching new campaigns, new landing pages, and updated onsite SEO elements.

5. 5

   Test, optimize, and refine

   After launch, icepop appears to run an iterative optimization phase using conversion data, split tests, and campaign adjustments. Their case studies describe A/B or split testing of landing pages and ad copy, audience observation, technical fixes, and iterative tweaking of messaging to improve performance.

6. 6

   Manage delivery through hands-on communication

   Throughout the engagement, clients consistently describe organized project management with a project manager and channel managers, clear expectation-setting, proactive updates, and communication via email, virtual meetings, Google Meet, Slack, text, and messaging apps. Reviews repeatedly emphasize on-time delivery, responsiveness, and the feeling that icepop acts like an extension of the client’s team.