New North vs Overdrive Interactive

A head-to-head comparison of New North and Overdrive Interactive in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Overdrive Interactive

Digital marketing agency combining strategy, analytics, paid media, and AI-enabled execution to unlock growth.

72/ 100 overall

Score-by-score

Criterion	New North	Overdrive Interactive
Website Presence(20%)	84	87
Search Visibility(20%)	56	74
Trust & Credibility(20%)	78	72
Market Presence(15%)	68	76
Customer Satisfaction(10%)	74	28
Overall	72	72

Pricing at a glance

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

Overdrive Interactive

Model: Custom-quoted digital marketing agency engagements, most plausibly sold as a mix of per-project work and ongoing monthly/ongoing performance marketing retainers. Their own materials emphasize ongoing optimization, media planning/management, lead generation, ABM, SEO/SEM, analytics, and web development rather than fixed public packages.
Typical range: $150 - $199 / hr

Full Overdrive Interactive pricing →

New North profile →Overdrive Interactive profile →← All lead generation agencies