Launch Online vs Metric Theory

A head-to-head comparison of Launch Online and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Launch Online

Performance marketing powered by happiness.

76/ 100 overallHigher score
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Score-by-score

CriterionLaunch OnlineMetric Theory
Website Presence(20%)8483
Search Visibility(20%)5854
Trust & Credibility(20%)8268
Market Presence(15%)7172
Customer Satisfaction(10%)9058
Overall7668

Pricing at a glance

Launch Online

Model
Custom quote, primarily a fixed monthly retainer for ongoing performance marketing / paid media management, with some one-off audit/strategy work also offered.
Typical range
$100-$149 / hr
Full Launch Online pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →