Ironpaper vs Zopto

A head-to-head comparison of Ironpaper and Zopto in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Ironpaper

B2B growth agency building growth engines for marketing and sales success.

71/ 100 overallHigher score

Zopto

AI-powered outbound growth tools and done-for-you pipeline generation.

68/ 100 overall

Score-by-score

Criterion	Ironpaper	Zopto
Website Presence(20%)	87	72
Search Visibility(20%)	52	48
Trust & Credibility(20%)	74	76
Market Presence(15%)	71	68
Customer Satisfaction(10%)	68	82
Overall	71	68

Pricing at a glance

Ironpaper

Model: Custom-quoted B2B marketing engagement, most consistent with an ongoing monthly retainer/agency-partner model for strategy + execution, with some project-based website/design work. Ironpaper repeatedly describes itself as an "agency partner," emphasizes monthly lead goals, weekly iteration, pilot campaigns, and ongoing optimization rather than packaged plans or per-lead / per-appointment pricing.
Typical range: $5,000+ / month

Full Ironpaper pricing →

Zopto

Model: Primarily per-account / per-user subscription pricing for the software, with monthly or quarterly billing; agency/enterprise plans are multi-user and prorated when seats change. Current public pricing on the company domain appears to have shifted to Zeekeo branding, which shows a self-serve per-seat software plan and a separate done-for-you managed service plan.
Typical range: $120-$649 / month

Full Zopto pricing →

Ironpaper profile →Zopto profile →← All lead generation agencies