Impression vs Tinuiti

A head-to-head comparison of Impression and Tinuiti in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Impression

Evidence into Action.

78/ 100 overallHigher score
Tinuiti

Independent full-funnel media agency connecting media and measurement to drive growth and reduce waste.

76/ 100 overall

Score-by-score

CriterionImpressionTinuiti
Website Presence(20%)9090
Search Visibility(20%)5852
Trust & Credibility(20%)8282
Market Presence(15%)8484
Customer Satisfaction(10%)7974
Overall7876

Pricing at a glance

Impression

Model
Custom-quoted digital marketing engagements, with strong evidence of a monthly retainer / monthly management-fee model for retained services; they also appear to take project-based work and can bill hourly for some scopes.
Typical range
$150-$199 / hr
Full Impression pricing →

Tinuiti

Model
Custom-quoted agency engagements, most consistently evidenced as a monthly retainer and/or ongoing managed-services relationship; directory data also indicates hourly-rate positioning, and Tinuiti’s own intake flow suggests engagements are scoped around monthly advertising spend. For media buying specifically, Tinuiti discusses campaign media being bought on CPM or flat-rate impression models, but that describes ad inventory pricing rather than Tinuiti’s agency fee.
Typical range
$100-$149 / hr
Full Tinuiti pricing →