HawkSEM vs NoGood

A head-to-head comparison of HawkSEM and NoGood in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

HawkSEM

SEM agency focused on ROI, revenue growth, and quality conversions.

80/ 100 overallHigher score

NoGood

AI-native growth and performance marketing for brands that refuse to stand still.

67/ 100 overall

Score-by-score

Criterion	HawkSEM	NoGood
Website Presence(20%)	91	87
Search Visibility(20%)	62	52
Trust & Credibility(20%)	85	66
Market Presence(15%)	84	69
Customer Satisfaction(10%)	78	54
Overall	80	67

Pricing at a glance

HawkSEM

Model: Primarily a custom monthly flat-fee retainer for ongoing digital marketing management, with service-specific monthly tiers published on HawkSEM pages. HawkSEM also publicly says PPC agencies may use percentage-of-ad-spend, performance-based, or hybrid pricing, but HawkSEM states it prefers a flat monthly management fee. Some services are offered month-to-month, and Amazon PPC also mentions optional short-term 1- or 2-month engagements.
Typical range: $1,200-$10,000+ / mo

Full HawkSEM pricing →

NoGood

Model: Custom monthly retainer delivered through a cross-functional "growth squad" model. NoGood explicitly says engagements are structured as monthly retainers rather than fixed packages, and third-party comparisons describe the retainer as scope- or squad-composition-based.
Typical range: $20,000+ / month

Full NoGood pricing →

HawkSEM profile →NoGood profile →← All ppc agencies