Hanapin Marketing vs Metric Theory

A head-to-head comparison of Hanapin Marketing and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Hanapin Marketing

Performance marketing agency now part of Brainlabs.

65/ 100 overall
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overallHigher score

Score-by-score

CriterionHanapin MarketingMetric Theory
Website Presence(20%)7283
Search Visibility(20%)5854
Trust & Credibility(20%)6668
Market Presence(15%)6472
Customer Satisfaction(10%)6158
Overall6568

Pricing at a glance

Hanapin Marketing

Model
Custom-quoted PPC agency pricing, primarily monthly management engagements; Hanapin’s own materials also describe retainer-based support, project-by-project work, PPC audits, and contracts for a specific number of hours per month.
Typical range
$100–$149 / hr
Full Hanapin Marketing pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →