Bruce Clay vs FatJoe

A head-to-head comparison of Bruce Clay and FatJoe in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Bruce Clay

Search marketing agency providing SEO, AI optimization, PPC, content, social advertising, training, and tools since 1996.

82/ 100 overallHigher score
FatJoe

The smarter way to get SEO done.

78/ 100 overall

Score-by-score

CriterionBruce ClayFatJoe
Website Presence(20%)8991
Search Visibility(20%)7252
Trust & Credibility(20%)8685
Market Presence(15%)8180
Customer Satisfaction(10%)8087
Overall8278

Pricing at a glance

Bruce Clay

Model
Custom-quoted monthly retainer for agency services, with some all-inclusive packaged SEO work; also sells self-serve subscriptions for tools and training.
Typical range
$5,000-$200,000 / month
Full Bruce Clay pricing →

FatJoe

Model
Primarily productized, à-la-carte/per-deliverable pricing sold on-demand through a marketplace dashboard, with some fixed per-campaign packages (e.g., Grow, press release distribution, local citations). FatJoe also offers optional monthly subscription discounts on spend or repeat orders, but its core model is not a mandatory retainer.
Typical range
$14-$4,800 per campaign/order
Full FatJoe pricing →