Apollo.io vs INFUSE

A head-to-head comparison of Apollo.io and INFUSE in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overall

INFUSE

AI-powered global B2B demand partner delivering full-funnel demand excellence.

82/ 100 overallHigher score

Score-by-score

Criterion	Apollo.io	INFUSE
Website Presence(20%)	92	89
Search Visibility(20%)	58	72
Trust & Credibility(20%)	76	84
Market Presence(15%)	84	85
Customer Satisfaction(10%)	68	82
Overall	76	82

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

INFUSE

Model: Custom-quote demand generation pricing with multiple billing options: CPL (cost per lead) / performance-based for content activation, MQL/SQL delivery, and targeted lead programs; CPM for some program compositions; and fixed-cost engagements for broader demand generation programs. INFUSE also positions some work as always-on programs versus campaign-based initiatives.
Typical range: $50,000-$199,999 per project

Full INFUSE pricing →

Apollo.io profile →INFUSE profile →← All lead generation agencies