97th Floor vs Aira

A head-to-head comparison of 97th Floor and Aira in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

97th Floor

Audience-first digital marketing focused on conversions, pipeline, and revenue.

76/ 100 overall
Aira

One partner. Multiple channels. Short-term growth. Long-term success.

78/ 100 overallHigher score

Score-by-score

Criterion97th FloorAira
Website Presence(20%)8688
Search Visibility(20%)5872
Trust & Credibility(20%)8179
Market Presence(15%)7676
Customer Satisfaction(10%)8474
Overall7678

Pricing at a glance

97th Floor

Model
Custom-quoted digital marketing engagements, primarily ongoing monthly retainers for SEO, PPC/paid media, content marketing, CRO, and broader full-funnel strategy. Evidence also shows project-based engagements and goal-based contracts; one Clutch case study says enterprise engagements start around a monthly minimum.
Typical range
$150-$199/hr
Full 97th Floor pricing →

Aira

Model
Custom-quoted monthly retainer for ongoing digital marketing services, with service-specific minimum monthly budgets published on Aira's own site. Evidence most clearly supports retainer-based engagements for SEO and Digital PR rather than per-lead or pay-per-appointment pricing.
Typical range
£3,000-£5,000+ / month
Full Aira pricing →