ThatWare vs WebFX

A head-to-head comparison of ThatWare and WebFX in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overall

WebFX

The digital marketing agency that drives revenue.

83/ 100 overallHigher score

Score-by-score

Criterion	ThatWare	WebFX
Website Presence(20%)	84	94
Search Visibility(20%)	28	62
Trust & Credibility(20%)	79	88
Market Presence(15%)	73	90
Customer Satisfaction(10%)	82	79
Overall	67	83

Pricing at a glance

ThatWare

Model: Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range: $89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF

Full ThatWare pricing →

WebFX

Model: Primarily custom monthly retainers, with some service-specific pricing published. Evidence supports monthly retainer pricing for SEO, social media management, and broader digital marketing packages; PPC is sold as either a flat monthly management fee starting at a published floor or, for enterprise lead generation, as a percentage-of-ad-spend model. WebFX also appears to offer project-based work for web design and directory-listed hourly/project engagements, but its core go-to-market model is custom quote + recurring monthly management.
Typical range: $3,000-$3,000 / month

Full WebFX pricing →

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