Walker Sands

• Pricing model: Custom-quoted B2B agency engagements, primarily a mix of project-based work and ongoing monthly retainer relationships. Walker Sands presents itself as an outcome-based integrated marketing/PR agency with tailored scopes rather than fixed packages or published plans.
• Starting price: $10,000+ project minimum
• Typical range: $50,000-$199,999 per project
• Billing: Custom quote; evidence supports both per-project billing for defined engagements and monthly retainer billing for ongoing integrated marketing work, with some third-party sources describing retainers under $10,000/month.

Walker Sands does not appear to publish first-party prices, packages, retainers or hourly rates on its own website; its site consistently pushes prospects to contact sales for a tailored scope. The concrete figures available publicly come from third-party directories and review aggregators: Clutch says the most common project size is $50,000-$199,999 and its review summary mentions website redesigns in the $10,000-$50,000 range plus ongoing retainers under $10,000/month; iTRate lists a $10,000+ project size and $25-$49/hr, and GoodFirms lists < $25/hr, but those directory rate bands should be treated as directory-supplied estimates/metadata rather than first-party published Walker Sands pricing. For a buyer, the safest conclusion is that Walker Sands sells custom mid-market/enterprise agency engagements, with publicly observable entry points starting around a $10,000 minimum project and typical reviewed engagements clustering in the $50,000-$199,999 range.

Walker Sands appears to run engagements by first aligning on the client’s business goals and current brand or marketing gaps, then translating that into a structured plan with a dedicated project lead, regular check-ins, collaborative review sessions and channel-specific execution. Across reviews and Walker Sands’ own methodology pages, the pattern is discovery and stakeholder input first, strategy and recommendations second, then execution, iterative client feedback, and ongoing results review/reporting.

1. 1

   Align on goals and kick off

   Engagements typically begin with a kickoff in which the client explains goals, expectations, and what is or is not working in the current brand or marketing program. Walker Sands’ own site says its approach starts by working backward from business objectives, and a Clutch reviewer described a kickoff meeting focused on goals, preferences and expectations.

2. 2

   Audit the business, audience and current assets

   After kickoff, Walker Sands digs into the client’s situation through activities like stakeholder interviews or surveys, competitive or industry analysis, brand and content audits, customer-journey analysis, and analytics review. Reviews and company pages show this diagnostic stage is used to understand the business, define the audience problem and identify what needs to change.

3. 3

   Build the strategy and recommended plan

   Using that research, Walker Sands develops a tailored strategy tied to the client’s desired outcome, such as positioning, reputation, growth or engagement. Depending on the engagement, this can include brand strategy, tailored messaging, channel plans, survey/research concepts, site structure recommendations, or paid/earned/owned media strategy.

4. 4

   Present options and refine with client feedback

   Walker Sands then shares options, concepts or recommendations with the client and refines them collaboratively. Review evidence shows clients are involved through regular meetings and review sessions, with feedback incorporated into choices such as brand identity direction, site structure, campaign approach and other deliverables.

5. 5

   Execute the work across channels and deliverables

   Once direction is approved, Walker Sands handles much of the day-to-day execution, using specialist teams across disciplines like PR, content, paid media, SEO, design, development and research. Examples in reviews and company pages include media pitching, bylines and interviews, paid search and social management, analytics setup, website design/development, content creation, and original research production and amplification.

6. 6

   Manage the project through recurring check-ins and approvals

   Clients consistently describe a structured delivery rhythm led by a project manager or account lead, with weekly check-ins or regular status meetings, deadlines for project phases, and broader review sessions with the wider team when needed. This suggests the operational process includes ongoing coordination, milestone reviews, client approvals and adjustment requests as work progresses.

7. 7

   Launch, train and review results

   At the end of major builds or campaign phases, Walker Sands launches the work, may provide handoff or training, and reviews performance with the client. Evidence includes post-launch handoff and training for website work, analytics setup and capture, and bi-monthly meetings to review current results, upcoming projects and align efforts.