Bruce Clay vs ThatWare

A head-to-head comparison of Bruce Clay and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Bruce Clay

Search marketing agency providing SEO, AI optimization, PPC, content, social advertising, training, and tools since 1996.

82/ 100 overallHigher score

ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overall

Score-by-score

Criterion	Bruce Clay	ThatWare
Website Presence(20%)	89	84
Search Visibility(20%)	72	28
Trust & Credibility(20%)	86	79
Market Presence(15%)	81	73
Customer Satisfaction(10%)	80	82
Overall	82	67

Pricing at a glance

Bruce Clay

Model: Custom-quoted monthly retainer for agency services, with some all-inclusive packaged SEO work; also sells self-serve subscriptions for tools and training.
Typical range: $5,000-$200,000 / month

Full Bruce Clay pricing →

ThatWare

Model: Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range: $89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF

Full ThatWare pricing →

Bruce Clay profile →ThatWare profile →← All seo agencies