Bruce Clay vs Search Laboratory

A head-to-head comparison of Bruce Clay and Search Laboratory in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Bruce Clay

Search marketing agency providing SEO, AI optimization, PPC, content, social advertising, training, and tools since 1996.

82/ 100 overallHigher score
Search Laboratory

Searching for the truth in data.

69/ 100 overall

Score-by-score

CriterionBruce ClaySearch Laboratory
Website Presence(20%)8989
Search Visibility(20%)7268
Trust & Credibility(20%)8672
Market Presence(15%)8174
Customer Satisfaction(10%)8018
Overall8269

Pricing at a glance

Bruce Clay

Model
Custom-quoted monthly retainer for agency services, with some all-inclusive packaged SEO work; also sells self-serve subscriptions for tools and training.
Typical range
$5,000-$200,000 / month
Full Bruce Clay pricing →

Search Laboratory

Model
Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
Typical range
$150-$199 / hr
Full Search Laboratory pricing →