Bruce Clay vs RSO Consulting

A head-to-head comparison of Bruce Clay and RSO Consulting in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Bruce Clay

Search marketing agency providing SEO, AI optimization, PPC, content, social advertising, training, and tools since 1996.

82/ 100 overallHigher score
RSO Consulting

Data-driven digital marketing consulting focused on visibility, performance, and revenue growth.

81/ 100 overall

Score-by-score

CriterionBruce ClayRSO Consulting
Website Presence(20%)8983
Search Visibility(20%)7272
Trust & Credibility(20%)8686
Market Presence(15%)8178
Customer Satisfaction(10%)8088
Overall8281

Pricing at a glance

Bruce Clay

Model
Custom-quoted monthly retainer for agency services, with some all-inclusive packaged SEO work; also sells self-serve subscriptions for tools and training.
Typical range
$5,000-$200,000 / month
Full Bruce Clay pricing →

RSO Consulting

Model
Custom-quoted digital marketing engagements, primarily monthly retainer/ongoing service relationships, with hourly-rate positioning on directories and some project-based work. Evidence points most strongly to ongoing monthly SEO/PPC/digital marketing retainers rather than pay-per-lead or pay-per-appointment pricing.
Typical range
$100-$149 / hr
Full RSO Consulting pricing →