Bruce Clay vs Herdl

A head-to-head comparison of Bruce Clay and Herdl in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Bruce Clay

Search marketing agency providing SEO, AI optimization, PPC, content, social advertising, training, and tools since 1996.

82/ 100 overallHigher score
Herdl

Award-winning, data-driven digital agency specialising in web design, SEO and PPC.

76/ 100 overall

Score-by-score

CriterionBruce ClayHerdl
Website Presence(20%)8984
Search Visibility(20%)7258
Trust & Credibility(20%)8681
Market Presence(15%)8172
Customer Satisfaction(10%)8088
Overall8276

Pricing at a glance

Bruce Clay

Model
Custom-quoted monthly retainer for agency services, with some all-inclusive packaged SEO work; also sells self-serve subscriptions for tools and training.
Typical range
$5,000-$200,000 / month
Full Bruce Clay pricing →

Herdl

Model
Custom-quoted monthly retainer packages for SEO, PPC, and broader digital marketing, with predefined package tiers (Small/Medium/Large on Clutch; Level 1/2/3 on Herdl’s own site) and bespoke campaigns available. Engagements appear to be recurring monthly management retainers rather than pay-per-lead or pay-per-appointment.
Typical range
$995–$2,995 / mo
Full Herdl pricing →