Apollo.io vs Belkins

A head-to-head comparison of Apollo.io and Belkins in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overall

Belkins

B2B lead generation agency delivering qualified appointments through tailored omnichannel outreach.

81/ 100 overallHigher score

Score-by-score

Criterion	Apollo.io	Belkins
Website Presence(20%)	92	88
Search Visibility(20%)	58	58
Trust & Credibility(20%)	76	84
Market Presence(15%)	84	80
Customer Satisfaction(10%)	68	90
Overall	76	81

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

Belkins

Model: Custom-quoted monthly retainer packages for outsourced B2B lead generation / appointment setting, with tiered plans (Growth, Growth Plus, Enterprise) and optional add-ons; engagements appear to be sold as ongoing retainer-based services rather than published pay-per-appointment pricing.
Typical range: $5,500/month typical reported starting spend

Full Belkins pricing →

Apollo.io profile →Belkins profile →← All lead generation agencies