97th Floor vs Bruce Clay

A head-to-head comparison of 97th Floor and Bruce Clay in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

97th Floor

Audience-first digital marketing focused on conversions, pipeline, and revenue.

76/ 100 overall
Bruce Clay

Search marketing agency providing SEO, AI optimization, PPC, content, social advertising, training, and tools since 1996.

82/ 100 overallHigher score

Score-by-score

Criterion97th FloorBruce Clay
Website Presence(20%)8689
Search Visibility(20%)5872
Trust & Credibility(20%)8186
Market Presence(15%)7681
Customer Satisfaction(10%)8480
Overall7682

Pricing at a glance

97th Floor

Model
Custom-quoted digital marketing engagements, primarily ongoing monthly retainers for SEO, PPC/paid media, content marketing, CRO, and broader full-funnel strategy. Evidence also shows project-based engagements and goal-based contracts; one Clutch case study says enterprise engagements start around a monthly minimum.
Typical range
$150-$199/hr
Full 97th Floor pricing →

Bruce Clay

Model
Custom-quoted monthly retainer for agency services, with some all-inclusive packaged SEO work; also sells self-serve subscriptions for tools and training.
Typical range
$5,000-$200,000 / month
Full Bruce Clay pricing →