How to choose lead generation agencies

We independently track 102 lead generation agencies, scored on the same weighted criteria. Overall scores currently range from 5 to 89 (average 63/100), led by Callboxinc. This guide explains how the rankings work and what to weigh before you shortlist.

How we score lead generation agencies

Every agency is rated on five weighted criteria. The overall score is the weighted average across the criteria for which data is available.

CriterionWeight
Website Presence20%
Search Visibility20%
Trust & Credibility20%
Market Presence15%
Customer Satisfaction10%

What lead generation agencies commonly offer

Services most frequently listed across the lead generation agencies we track:

  • Content marketing18
  • SEO17
  • Appointment setting13
  • Demand generation13
  • Email marketing13
  • Account-based marketing12
  • B2B lead generation12
  • Lead generation12

What they charge

Pricing models used by the 101 of 102 lead generation agencies that disclose pricing:

  • Custom quote for outsourced B2B lead generation…
  • Custom-quoted B2B agency engagements, primarily…
  • Custom B2B go-to-market consulting engagement t…
  • Custom monthly retainer using a points-based pr…
  • Custom quote
  • Custom quote / enterprise pricing for B2B payme…
  • Custom quote agency engagements, primarily per-…
  • Custom quote for a B2B SaaS research platform, …
  • Custom quote for a strategy-led CRM / RevOps im…
  • Custom quote for bespoke bid and tender consult…
  • Custom quote for consulting / implementation wo…
  • Custom quote for tailored outsourced sales and …
  • Custom quote structured as a setup fee plus a 1…
  • Custom quote with a hybrid of project-based eng…
  • Custom quote with flexible engagement models: b…
  • Custom quote with performance-based pricing for…
  • Custom quote with traffic-based annual software…
  • Custom quote with two main engagement types: (1…
  • Custom quote-based; SEO programs are based on h…
  • Custom quote, campaign-based pricing. LeadGeniu…
  • Custom quote, primarily a monthly retainer for …
  • Custom quote, primarily monthly managed-service…
  • Custom quote, primarily project-based and retai…
  • Custom quote; evidence points to a performance-…
  • Custom quote; most likely monthly retainer and/…
  • Custom quote; no trustworthy public pricing fou…
  • Custom-quote demand generation pricing with mul…
  • Custom-quote lead generation agency engagement …
  • Custom-quote today for AI-powered virtual assis…
  • Custom-quoted agency engagements, primarily per…
  • Custom-quoted agency engagements, primarily pro…
  • Custom-quoted B2B agency engagements, most like…
  • Custom-quoted B2B agency engagements, with evid…
  • Custom-quoted B2B demand-generation/digital-age…
  • Custom-quoted B2B lead generation / social sell…
  • Custom-quoted B2B lead generation engagement, m…
  • Custom-quoted B2B marketing engagement, most co…
  • Custom-quoted B2B SaaS growth/ABM agency pricin…
  • Custom-quoted B2B sales outsourcing / lead gene…
  • Custom-quoted digital marketing agency engageme…
  • Custom-quoted digital marketing engagements tha…
  • Custom-quoted digital marketing engagements, pr…
  • Custom-quoted engagements, primarily per-projec…
  • Custom-quoted fixed monthly retainer for ongoin…
  • Custom-quoted marketing strategy / consultancy …
  • Custom-quoted monthly agency retainer for multi…
  • Custom-quoted monthly retainer / fractional mar…
  • Custom-quoted monthly retainer for a fully mana…
  • Custom-quoted monthly retainer for ongoing life…
  • Custom-quoted monthly retainer for outbound lea…
  • Custom-quoted monthly retainer packages for out…
  • Custom-quoted monthly retainer with packaged te…
  • Custom-quoted monthly/quarterly retainer for GT…
  • Custom-quoted outbound sales/lead generation en…
  • Custom-quoted PR engagement, most plausibly str…
  • Custom-quoted PR engagements, primarily structu…
  • Custom-quoted project engagements, with evidenc…
  • Custom-quoted sales outsourcing / appointment-s…
  • Custom-quoted, performance-based B2B lead gener…
  • Custom-quoted, subscription-based lead generati…
  • Custom-scoped, all-inclusive project engagement…
  • Fixed-rate monthly retainer for full-service di…
  • Hybrid by service line: LinkedIn outreach is so…
  • Hybrid custom pricing. Revnew publicly shows us…
  • Hybrid custom quote model with both one-time pr…
  • Hybrid custom-quoted monthly retainer/SOW for l…
  • Hybrid fixed-fee/project pricing plus monthly r…
  • Hybrid model depending on service: digital mark…
  • Hybrid model: primarily a custom monthly retain…
  • Hybrid monthly retainer / package pricing for d…
  • Hybrid of fixed-fee implementation packages, mo…
  • Hybrid performance-based pricing: LeadBird publ…
  • Hybrid pricing by service: fixed cost-per-lead …
  • Monthly platform commitment / minimum-spend sub…
  • Monthly retainer / custom quote for B2B lead ge…
  • Monthly retainer / custom quote for done-for-yo…
  • Monthly retainer / subscription for managed fou…
  • Monthly retainer for outbound lead generation, …
  • Monthly retainer priced per person/per speciali…
  • Per-user SaaS subscription with tiered plans: f…
  • Performance-based lead generation, primarily pa…
  • Performance-based pay-per-lead (CPL/PPL) with c…
  • Performance-based pay-per-lead / pay-per-call w…
  • Primarily a monthly retainer with tiered packag…
  • Primarily custom-quoted B2B demand generation/l…
  • Primarily custom-quoted lead generation sold th…
  • Primarily custom-quoted monthly retainer for on…
  • Primarily custom-quoted monthly retainer progra…
  • Primarily custom-quoted monthly retainers for d…
  • Primarily custom-quoted project work for websit…
  • Primarily fixed-fee packaged engagements sold a…
  • Primarily monthly retainer / recurring service …
  • Primarily monthly retainer engagements for ongo…
  • Primarily per-account / per-user subscription p…
  • Primarily per-product retail pricing for standa…
  • Self-serve SaaS subscription with tiered per-se…
  • Self-serve subscription with a credit-based usa…
  • Tiered monthly marketing subscription priced by…
  • Tiered monthly retainer for outsourced accounti…
A-SALES AB
$1,000+ minimum project size
Addlium
$25-$49 / hr
Altitude Marketing
$9,500-$16,000+ / mo
Anvil Media
$150 - $199 / hr
Apollo.io
$49-$119/user/month
Authentic Brand
$200–$375 per hour
B2B Lead Generation
$25–$49 / hr
Belkins
$5,500/month typical reported starting spend
Beyond Codes
$50,000-$999,999 per project
Blue Frontier IT Ltd
£20,000–£150,000 per website project
Callboxinc
US$20,000–US$40,000 per quarter
Chronos Agency
$2,000-$5,500 / month
Cleverly
$397–$997 / month
Demand Frontier
$100–$149 / hr
Demand Virtue
INR 15000-INR 35000 / mo
Digital Litmus
£5,800-£14,700 per month
Dizzain.com
$50–$99/hr
Edit
£950–£1,050 / day
Enilon
$100-$149 / hr
Eximo Marketing
$5,000–$10,000 per engagement
FiveRings Marketing
$1,000-$10,000 minimum budget / common entry engagement
GoNimbly
$50,000-$199,999 per project
Graphite
$20–$40/user/month (billed annually)
Gravity Global
$30,000–$200,000 per project
Gripped
£5,000-£20,000+/month
Growth Division
£4,000–£10,000 / month (+VAT)
Heinz Marketing
$50,000-$100,000 per project
Inbox Attack
$145-$2,650 per fixed-price service or session
INFUSE
$50,000-$199,999 per project
Inturact
$20,000+ / month
IronHorse
$7.5k-$10k/month
Ironpaper
$5,000+ / month
Krafted Digital
€1,000/project and up
Lake One
$3,500-$12,000+ / month
Leadable
$10,000–$49,999 per project
LeadBird
$399-$599 / month
LeadCookie
$1,500-$4,700 / month
LeadCoverage
$20,000 / mo typical published monthly example
LeadExpress
$50,000-$199,999 per engagement
Lead Forensics
$6,000–$98,000 / year
LeadGeneration.com
$1,000-$10,000/mo
Leadgenius
$18,000-$81,000+ / year
Leadmaker
$44/hr average hourly rate
LeadMaker Media
$20-$900 per lead
Lead Nurture Close
$950-$6,500/month
Leadspot
$55-$125 per lead
Lead to Market
$50 - $99 / hr
Major Tom
$2,500+ / mo
Mediaforce
$99-$697/month
New North
$6,000–$15,000 / month
NinjaPromo
$4,000-$12,800 / mo
NPWS
$7,000-$15,000 / month
OneIMS
$100 - $149 / hr
OptimizeToConvert
$38 per lead
Overdrive Interactive
$150 - $199 / hr
Paragon Sales Solutions
£260-£1,100 per engagement
Pearl Lemon Leads
$1,497-$6,697 CAD / mo
Pipeful
$9,970-$29,500 / month
Prospectr Marketing
$10,000-$49,999 per project
Purple Sales
$3,000-$5,000 per month
Recliners India
₹35,000.00–₹135,000.00 per unit/product
Respect.Studio
$2,000-$2,500 / month
Respect Studio
$2,000-$2,500 / month
RevBoss
$2,000-$4,500+/month
Revenue River
$150–$199 / hr
Revnew
$120-$500 per lead
RevPartners
$9,850-$27,000 / month
Revv Growth
$2,500-$8,000/month
Saffron Edge
$800-$3,000 / mo
SalesAR
$1,000+ minimum engagement
SalesBread
$3,000–$7,000 / month
SalesNash
$1/lead–$3,200+/mo
SalesSource
$10,000-$49,999 per project
CedarRock Advisory Group
$1,000-$3,000 per month
TAM Acceleration
$60k annual engagement (setup + 12mo retainer)
TaskDrive
$497 / month to $6,750 / quarter
The Media Captain
$1,000-$10,000 minimum budget
The Scalelab
$1,500-$2,500/month
Transmission
$150-$199 / hr
TSL Marketing
$100 - $149 / hr
Uplead
$74-$149 / month
Uproar Agency
$150 - $199 / hr
Uproar by Moburst
$150-$199 / hr
Vendasta
$99-$999 / month minimum spend
VisualFizz
$150-$199 / hr
Walker Sands
$50,000-$199,999 per project
Zopto
$120-$649 / month

Priority buyer research

These company-specific pages are linked only when the profile and its target route are present in this category.

Frequently asked questions

How many lead generation agencies did Top Sales Agencies evaluate?
We currently track 102 independently scored lead generation agencies. Each is rated on the same weighted criteria and ranked by overall score.
Which of the lead generation agencies ranks highest?
Callboxinc currently ranks highest with an overall score of 89/100. Across all tracked lead generation agencies, scores range from 5 to 89 (average 63).
How are lead generation agencies scored?
Each agency is scored on five weighted criteria: Website Presence (20%), Search Visibility (20%), Trust & Credibility (20%), Market Presence (15%), Customer Satisfaction (10%). The overall score is the weighted average of the criteria with available data.
What do lead generation agencies typically charge?
Among the lead generation agencies with disclosed pricing, common models include Custom quote for outsourced B2B lead generation…, Custom-quoted B2B agency engagements, primarily…, Custom B2B go-to-market consulting engagement t…, Custom monthly retainer using a points-based pr…, Custom quote, Custom quote / enterprise pricing for B2B payme…, Custom quote agency engagements, primarily per-…, Custom quote for a B2B SaaS research platform, …, Custom quote for a strategy-led CRM / RevOps im…, Custom quote for bespoke bid and tender consult…, Custom quote for consulting / implementation wo…, Custom quote for tailored outsourced sales and …, Custom quote structured as a setup fee plus a 1…, Custom quote with a hybrid of project-based eng…, Custom quote with flexible engagement models: b…, Custom quote with performance-based pricing for…, Custom quote with traffic-based annual software…, Custom quote with two main engagement types: (1…, Custom quote-based; SEO programs are based on h…, Custom quote, campaign-based pricing. LeadGeniu…, Custom quote, primarily a monthly retainer for …, Custom quote, primarily monthly managed-service…, Custom quote, primarily project-based and retai…, Custom quote; evidence points to a performance-…, Custom quote; most likely monthly retainer and/…, Custom quote; no trustworthy public pricing fou…, Custom-quote demand generation pricing with mul…, Custom-quote lead generation agency engagement …, Custom-quote today for AI-powered virtual assis…, Custom-quoted agency engagements, primarily per…, Custom-quoted agency engagements, primarily pro…, Custom-quoted B2B agency engagements, most like…, Custom-quoted B2B agency engagements, with evid…, Custom-quoted B2B demand-generation/digital-age…, Custom-quoted B2B lead generation / social sell…, Custom-quoted B2B lead generation engagement, m…, Custom-quoted B2B marketing engagement, most co…, Custom-quoted B2B SaaS growth/ABM agency pricin…, Custom-quoted B2B sales outsourcing / lead gene…, Custom-quoted digital marketing agency engageme…, Custom-quoted digital marketing engagements tha…, Custom-quoted digital marketing engagements, pr…, Custom-quoted engagements, primarily per-projec…, Custom-quoted fixed monthly retainer for ongoin…, Custom-quoted marketing strategy / consultancy …, Custom-quoted monthly agency retainer for multi…, Custom-quoted monthly retainer / fractional mar…, Custom-quoted monthly retainer for a fully mana…, Custom-quoted monthly retainer for ongoing life…, Custom-quoted monthly retainer for outbound lea…, Custom-quoted monthly retainer packages for out…, Custom-quoted monthly retainer with packaged te…, Custom-quoted monthly/quarterly retainer for GT…, Custom-quoted outbound sales/lead generation en…, Custom-quoted PR engagement, most plausibly str…, Custom-quoted PR engagements, primarily structu…, Custom-quoted project engagements, with evidenc…, Custom-quoted sales outsourcing / appointment-s…, Custom-quoted, performance-based B2B lead gener…, Custom-quoted, subscription-based lead generati…, Custom-scoped, all-inclusive project engagement…, Fixed-rate monthly retainer for full-service di…, Hybrid by service line: LinkedIn outreach is so…, Hybrid custom pricing. Revnew publicly shows us…, Hybrid custom quote model with both one-time pr…, Hybrid custom-quoted monthly retainer/SOW for l…, Hybrid fixed-fee/project pricing plus monthly r…, Hybrid model depending on service: digital mark…, Hybrid model: primarily a custom monthly retain…, Hybrid monthly retainer / package pricing for d…, Hybrid of fixed-fee implementation packages, mo…, Hybrid performance-based pricing: LeadBird publ…, Hybrid pricing by service: fixed cost-per-lead …, Monthly platform commitment / minimum-spend sub…, Monthly retainer / custom quote for B2B lead ge…, Monthly retainer / custom quote for done-for-yo…, Monthly retainer / subscription for managed fou…, Monthly retainer for outbound lead generation, …, Monthly retainer priced per person/per speciali…, Per-user SaaS subscription with tiered plans: f…, Performance-based lead generation, primarily pa…, Performance-based pay-per-lead (CPL/PPL) with c…, Performance-based pay-per-lead / pay-per-call w…, Primarily a monthly retainer with tiered packag…, Primarily custom-quoted B2B demand generation/l…, Primarily custom-quoted lead generation sold th…, Primarily custom-quoted monthly retainer for on…, Primarily custom-quoted monthly retainer progra…, Primarily custom-quoted monthly retainers for d…, Primarily custom-quoted project work for websit…, Primarily fixed-fee packaged engagements sold a…, Primarily monthly retainer / recurring service …, Primarily monthly retainer engagements for ongo…, Primarily per-account / per-user subscription p…, Primarily per-product retail pricing for standa…, Self-serve SaaS subscription with tiered per-se…, Self-serve subscription with a credit-based usa…, Tiered monthly marketing subscription priced by…, Tiered monthly retainer for outsourced accounti…. Disclosed ranges include A-SALES AB ($1,000+ minimum project size); Addlium ($25-$49 / hr); Altitude Marketing ($9,500-$16,000+ / mo); Anvil Media ($150 - $199 / hr); Apollo.io ($49-$119/user/month); Authentic Brand ($200–$375 per hour); B2B Lead Generation ($25–$49 / hr); Belkins ($5,500/month typical reported starting spend); Beyond Codes ($50,000-$999,999 per project); Blue Frontier IT Ltd (£20,000–£150,000 per website project); Callboxinc (US$20,000–US$40,000 per quarter); Chronos Agency ($2,000-$5,500 / month); Cleverly ($397–$997 / month); Demand Frontier ($100–$149 / hr); Demand Virtue (INR 15000-INR 35000 / mo); Digital Litmus (£5,800-£14,700 per month); Dizzain.com ($50–$99/hr); Edit (£950–£1,050 / day); Enilon ($100-$149 / hr); Eximo Marketing ($5,000–$10,000 per engagement); FiveRings Marketing ($1,000-$10,000 minimum budget / common entry engagement); GoNimbly ($50,000-$199,999 per project); Graphite ($20–$40/user/month (billed annually)); Gravity Global ($30,000–$200,000 per project); Gripped (£5,000-£20,000+/month); Growth Division (£4,000–£10,000 / month (+VAT)); Heinz Marketing ($50,000-$100,000 per project); Inbox Attack ($145-$2,650 per fixed-price service or session); INFUSE ($50,000-$199,999 per project); Inturact ($20,000+ / month); IronHorse ($7.5k-$10k/month); Ironpaper ($5,000+ / month); Krafted Digital (€1,000/project and up); Lake One ($3,500-$12,000+ / month); Leadable ($10,000–$49,999 per project); LeadBird ($399-$599 / month); LeadCookie ($1,500-$4,700 / month); LeadCoverage ($20,000 / mo typical published monthly example); LeadExpress ($50,000-$199,999 per engagement); Lead Forensics ($6,000–$98,000 / year); LeadGeneration.com ($1,000-$10,000/mo); Leadgenius ($18,000-$81,000+ / year); Leadmaker ($44/hr average hourly rate); LeadMaker Media ($20-$900 per lead); Lead Nurture Close ($950-$6,500/month); Leadspot ($55-$125 per lead); Lead to Market ($50 - $99 / hr); Major Tom ($2,500+ / mo); Mediaforce ($99-$697/month); New North ($6,000–$15,000 / month); NinjaPromo ($4,000-$12,800 / mo); NPWS ($7,000-$15,000 / month); OneIMS ($100 - $149 / hr); OptimizeToConvert ($38 per lead); Overdrive Interactive ($150 - $199 / hr); Paragon Sales Solutions (£260-£1,100 per engagement); Pearl Lemon Leads ($1,497-$6,697 CAD / mo); Pipeful ($9,970-$29,500 / month); Prospectr Marketing ($10,000-$49,999 per project); Purple Sales ($3,000-$5,000 per month); Recliners India (₹35,000.00–₹135,000.00 per unit/product); Respect.Studio ($2,000-$2,500 / month); Respect Studio ($2,000-$2,500 / month); RevBoss ($2,000-$4,500+/month); Revenue River ($150–$199 / hr); Revnew ($120-$500 per lead); RevPartners ($9,850-$27,000 / month); Revv Growth ($2,500-$8,000/month); Saffron Edge ($800-$3,000 / mo); SalesAR ($1,000+ minimum engagement); SalesBread ($3,000–$7,000 / month); SalesNash ($1/lead–$3,200+/mo); SalesSource ($10,000-$49,999 per project); CedarRock Advisory Group ($1,000-$3,000 per month); TAM Acceleration ($60k annual engagement (setup + 12mo retainer)); TaskDrive ($497 / month to $6,750 / quarter); The Media Captain ($1,000-$10,000 minimum budget); The Scalelab ($1,500-$2,500/month); Transmission ($150-$199 / hr); TSL Marketing ($100 - $149 / hr); Uplead ($74-$149 / month); Uproar Agency ($150 - $199 / hr); Uproar by Moburst ($150-$199 / hr); Vendasta ($99-$999 / month minimum spend); VisualFizz ($150-$199 / hr); Walker Sands ($50,000-$199,999 per project); Zopto ($120-$649 / month).