Dolead

• Pricing model: Performance-based pay-per-lead (CPL/PPL) with custom quoting. Dolead publicly states fixed pay-per-lead pricing for qualified leads, with lead prices adjusted by quality/CRM feedback and engagement structure varying by lead type (branded, generic, or shared leads).
• Billing: Per lead / pay-on-performance. Dolead says clients pay only for qualified, pre-validated leads; no retainer and no media spend risk are stated on its site. For agencies, Dolead also states volume tier discounts on cost per lead.
• Contract terms: Pilot phase and an exit clause after the pilot are referenced in Dolead's French sales terms, but no universally applicable public contract length or minimum commitment amount was found in the pages retrieved.
• Guarantee: Dolead publicly promotes a 'quality-aligned' / 'guaranteed' pay-per-lead model: only pre-qualified leads, predictable acquisition cost, and real-time delivery. It also states agencies get transparent CPL pricing and volume tier discounts.

I found concrete pricing-model information but no published dollar-denominated prices on Dolead's own site or in reputable directory profiles I opened. Dolead repeatedly describes its commercial model as fixed pay-per-lead / cost-per-lead pricing, says there is no retainer and no media spend risk, and says pricing is customized by lead quality, sector, volume, and sometimes lead type (branded/generic/shared). Third-party directory data was sparse and inconsistent: Clutch lists min project size and hourly rate as undisclosed, while GoodFirms shows '< $25/hr' but that appears to be a directory classification rather than a Dolead-published buyable rate, so I am not treating it as reliable transaction pricing.

Dolead appears to run a performance-based lead generation engagement where it first defines the target customer and lead specifications, then launches and manages paid campaigns, routes traffic into tailored landing pages and qualification flows, and delivers approved lead data directly into the client's CRM while iterating from sales feedback. Review evidence is very thin, so this reconstruction relies mainly on Dolead's own process descriptions plus one detailed third-party write-up that matches Dolead and dolead.com.

1. 1

   Define target customer and lead criteria

   The engagement starts by defining the ICP and exact lead specifications, such as segment, geography, service type, intent level, and contact quality. Dolead's own materials describe client-set qualification criteria and a lead-spec system that determines what kind of inquiry should be accepted before it reaches the client.

2. 2

   Launch paid acquisition campaigns

   Dolead then designs and manages paid campaigns across ad networks to reach people showing active purchase or inquiry intent. A third-party review and Dolead's site both describe campaign creation/management across channels like Google Ads, Meta, TikTok, Snapchat, and Pinterest.

3. 3

   Send traffic to tailored landing pages and forms

   Clicks are routed to optimized, brand-aligned landing pages and inquiry flows built to convert rather than just attract traffic. These pages and forms are customized to the client's offer and are used to pre-qualify prospects with relevant questions.

4. 4

   Capture consent and qualify the lead

   During form completion or other inquiry actions, Dolead captures permission-based inquiries and records compliance-related consent details. Its materials emphasize time-stamped consent proof, audit trails, campaign filters, lead scoring, and qualification before the lead is considered sales-ready.

5. 5

   Deliver structured leads into the client's CRM

   Qualified leads are then delivered directly into the client's CRM or sales system, with structured data that can help teams route and work the lead immediately. Multiple sources consistently describe direct CRM integration as a core part of how Dolead delivers its service.

6. 6

   Refine campaigns from sales feedback

   After delivery begins, Dolead continues optimizing the program through feedback loops tied to downstream sales outcomes. Its own process descriptions mention weekly A/B testing, shifting budget toward better-performing segments, and using revenue or pipeline feedback to refine targeting and qualification.