How to choose appointment setting agencies

We independently track 17 appointment setting agencies, scored on the same weighted criteria. Overall scores currently range from 51 to 75 (average 63/100), led by Upcall. This guide explains how the rankings work and what to weigh before you shortlist.

How we score appointment setting agencies

Every agency is rated on five weighted criteria. The overall score is the weighted average across the criteria for which data is available.

CriterionWeight
Website Presence20%
Search Visibility20%
Trust & Credibility20%
Market Presence15%
Customer Satisfaction10%

What appointment setting agencies commonly offer

Services most frequently listed across the appointment setting agencies we track:

  • Appointment setting8
  • LinkedIn outreach7
  • Lead generation5
  • B2B lead generation4
  • Cold calling4
  • Lead qualification4
  • Lead nurturing3
  • Email outreach2

What they charge

Pricing models used by the 17 of 17 appointment setting agencies that disclose pricing:

  • Custom quote for businesses; evidence suggests …
  • Custom quote for outsourced sales services, mos…
  • Custom quote with recurring monthly plans for d…
  • Custom quote, typically sold as a monthly appoi…
  • Custom quote; historically a managed lead-gener…
  • Custom-quoted outsourced SDR / appointment-sett…
  • Custom-quoted scoped engagements, primarily pro…
  • Hybrid custom-quote monthly retainer for lead g…
  • Hybrid of flat monthly retainers for named prod…
  • Pay-for-performance appointment setting — clien…
  • Per-user monthly SaaS subscription with tiered …
  • Performance-based pay-per-qualified-meeting / p…
  • Performance-based, custom-quoted outbound prosp…
  • Primarily a monthly retainer for done-for-you o…
  • Project-based, volume-based per-lead pricing fo…
  • Self-serve SaaS subscription priced primarily p…
  • Tiered monthly retainer for outsourced B2B appo…
DealForce
$1,500–$10,000 reported total client spend (Clutch reviews)
AppointmentCore
$8-$27/user/month
AppointmentSetter.com
$1,000 - $10,000 per project
Appointment Setter Online
$599-$1,099/month
By Appointment Only, Inc. (BAO)
$5k+ minimum project budget
Launch Leads
$40,000-$55,000 over 6 months
Lead Gen Dept.
£3,000 / month
Lead Savvy
$50 - $99/hr
OutboundView
$10 one-time to $2,500/mo
Prospect Engine
$1,950–$4,500 per outreach package
Salesaladin
$1,000-$3,000 / mo
Salesfinity
$200–$299 / user / month
SalesGent
From $250 / qualified sales opportunity or qualified meeting
Sales Schema
< $10,000 per project
Sapper Consulting
$5,250-$9,250 / mo
Upcall
$3.5-$7.5 per lead

Frequently asked questions

How many appointment setting agencies did Top Sales Agencies evaluate?
We currently track 17 independently scored appointment setting agencies. Each is rated on the same weighted criteria and ranked by overall score.
Which of the appointment setting agencies ranks highest?
Upcall currently ranks highest with an overall score of 75/100. Across all tracked appointment setting agencies, scores range from 51 to 75 (average 63).
How are appointment setting agencies scored?
Each agency is scored on five weighted criteria: Website Presence (20%), Search Visibility (20%), Trust & Credibility (20%), Market Presence (15%), Customer Satisfaction (10%). The overall score is the weighted average of the criteria with available data.
What do appointment setting agencies typically charge?
Among the appointment setting agencies with disclosed pricing, common models include Custom quote for businesses; evidence suggests …, Custom quote for outsourced sales services, mos…, Custom quote with recurring monthly plans for d…, Custom quote, typically sold as a monthly appoi…, Custom quote; historically a managed lead-gener…, Custom-quoted outsourced SDR / appointment-sett…, Custom-quoted scoped engagements, primarily pro…, Hybrid custom-quote monthly retainer for lead g…, Hybrid of flat monthly retainers for named prod…, Pay-for-performance appointment setting — clien…, Per-user monthly SaaS subscription with tiered …, Performance-based pay-per-qualified-meeting / p…, Performance-based, custom-quoted outbound prosp…, Primarily a monthly retainer for done-for-you o…, Project-based, volume-based per-lead pricing fo…, Self-serve SaaS subscription priced primarily p…, Tiered monthly retainer for outsourced B2B appo…. Disclosed ranges include DealForce ($1,500–$10,000 reported total client spend (Clutch reviews)); AppointmentCore ($8-$27/user/month); AppointmentSetter.com ($1,000 - $10,000 per project); Appointment Setter Online ($599-$1,099/month); By Appointment Only, Inc. (BAO) ($5k+ minimum project budget); Launch Leads ($40,000-$55,000 over 6 months); Lead Gen Dept. (£3,000 / month); Lead Savvy ($50 - $99/hr); OutboundView ($10 one-time to $2,500/mo); Prospect Engine ($1,950–$4,500 per outreach package); Salesaladin ($1,000-$3,000 / mo); Salesfinity ($200–$299 / user / month); SalesGent (From $250 / qualified sales opportunity or qualified meeting); Sales Schema (< $10,000 per project); Sapper Consulting ($5,250-$9,250 / mo); Upcall ($3.5-$7.5 per lead).