Lead Gen Dept.

• Pricing model: Custom quote, typically sold as a monthly appointment-setting / outsourced SDR engagement with guaranteed minimum qualified meetings. Evidence points to a hybrid of bespoke package pricing plus a meeting-delivery commitment, rather than fixed public tiers on the agency website.
• Starting price: £3,000 / month
• Typical range: £3,000 / month
• Billing: Primarily monthly for a custom outbound lead generation package; campaigns include a guaranteed minimum number of qualified meetings. Third-party directories also list an hourly band, but the agency's own site frames the offer as bespoke campaign/package pricing rather than pure hourly billing.
• Contract terms: At least some engagements run on a defined campaign term; the agency and reviews mention a three-month target period and a six-month campaign example, but no universal minimum contract term is publicly stated.
• Guarantee: Yes — the agency states each campaign has a guaranteed minimum number of qualified meetings, and says if they fall short they will continue efforts at no cost for up to one additional month.

Lead Gen Dept.'s own pricing page does not publish fixed prices; it explicitly says pricing depends on target market/industry, minimum qualified meeting volume, number of SDRs required, and current lead generation strategy. However, G2 publishes a 'Digital' package at £3,000 per month with 800 prospects contacted monthly and LinkedIn/email campaign management; because G2 says the pricing is supplied by the provider or from public materials, this is the strongest concrete public entry price found. Directory figures from Clutch/SelectedFirms/SuperbCompanies ($5,000+ minimum project size and $100-$149/hr) are directory-reported bands/estimates, not clearly agency-published package prices, so they are useful context but should not be treated as the agency's definitive official price list.

Lead Gen Dept.’s engagements appear to start with a client brief and ICP discussion, move into target-account/decision-maker approval and bespoke messaging, then launch multichannel outbound while the agency books meetings directly into the client’s calendar and shares live performance tracking. Review evidence also suggests ongoing communication, feedback-led adjustments, and in at least one case explicit milestone/expectation management became important when delivery slipped.

1. 1

   Share your goals, brief, and ideal customer profile

   The engagement starts with the client giving Lead Gen Dept. its mission, vision, goals, and ideal client profile/target audience. Review and site evidence indicate initial calls are used to understand the business, target market, and what makes the company distinct.

2. 2

   Review and approve target accounts and decision-makers

   Next, Lead Gen Dept. refines targeting by reviewing potential customer profiles and identifying relevant decision-makers. The company says it reaches out only to pre-approved companies and job titles, and one Clutch review says the client provided a prospect list for the team to work from.

3. 3

   Build bespoke outreach messaging

   After targeting is defined, the team creates a customized campaign and writes the outreach messaging, including email sequences tailored to the audience and industry. Multiple sources describe this as bespoke or customized campaign creation rather than a generic template.

4. 4

   Launch multichannel outbound outreach

   Once messaging is ready, the campaign goes live and Lead Gen Dept. begins personalized outreach across phone, email, and LinkedIn. Their own site and Clutch profile both describe a multichannel outbound approach, while review text says leads start being generated after launch.

5. 5

   Book and coordinate sales meetings for the client

   As prospects respond, Lead Gen Dept. schedules meetings directly into the client’s calendar and handles confirmations and related communications. The company explicitly says clients provide a calendar link such as Calendly or HubSpot and the agency manages the booking workflow from there.

6. 6

   Report performance and adapt the campaign

   During delivery, the team shares reporting so the client can track outcomes and adjust as needed; one review describes real-time performance tracking and shared documents covering metrics, positive responses, and negative feedback. Customer feedback also emphasizes clear communication, responsiveness, and quick pivots when direction changes.