How to choose appointment setting agencies

We independently track 16 appointment setting agencies, scored on the same weighted criteria. Overall scores currently range from 54 to 75 (average 64/100), led by Upcall. This guide explains how the rankings work and what to weigh before you shortlist.

How we score appointment setting agencies

Every agency is rated on five weighted criteria. The overall score is the weighted average across the criteria for which data is available.

CriterionWeight
Website Presence20%
Search Visibility20%
Trust & Credibility20%
Market Presence15%
Customer Satisfaction10%

What appointment setting agencies commonly offer

Services most frequently listed across the appointment setting agencies we track:

  • Appointment setting7
  • LinkedIn outreach6
  • B2B lead generation4
  • Cold calling4
  • Lead generation4
  • Lead qualification4
  • Lead nurturing3
  • Email outreach2

What they charge

Pricing models used by the 16 of 16 appointment setting agencies that disclose pricing:

  • Custom quote for businesses; evidence suggests a done-for-you / done-with-you appointment-setting engagement that can include placing a certified setter, recruiting/training, and hands-on coaching. Buyer billing appears custom rather than self-serve, and at least one third-party review explicitly says they offer a "free quote" tailored after learning the prospect's business.
  • Custom quote with recurring monthly plans for dedicated staffing, plus possible performance-based charges. The company publicly presents fixed monthly plans for part-time and full-time dedicated representatives, while its terms also say fees may include one-time setup costs, recurring service fees, or performance-based charges.
  • Custom quote, typically sold as a monthly appointment-setting / outsourced SDR engagement with guaranteed minimum qualified meetings. Evidence points to a hybrid of bespoke package pricing plus a meeting-delivery commitment, rather than fixed public tiers on the agency website.
  • Custom quote; historically a managed lead-generation / appointment-setting service with a one-time setup/onboarding fee plus monthly billing, and currently positioned on its own site as a 90-day coaching/training program that includes software, coaching, templates, office hours, and support.
  • Custom-quoted outsourced SDR / appointment-setting engagement, billed as a monthly retainer for a dedicated program rather than a self-serve package. Launch Leads repeatedly says every program is custom, and its own materials frame the offer as SDR-as-a-Service focused on qualified appointments/meetings, with a qualification guarantee that non-qualified appointments are replaced.
  • Custom-quoted scoped engagements, primarily project-based or W-2/embedded support; flexible short-term, part-time, or ongoing support. Historically described on third-party directories as lead generation / appointment setting, but the current company site positions the offer as direct onboarding, intake, warm follow-up, and early-stage sales support rather than fixed plans.
  • Hybrid custom-quote monthly retainer for lead generation / appointment setting, plus separately published monthly hire-a-resource packages. Their core appointment-setting engagements are monthly programs with 3-, 6-, or 12-month commitments and deliver a bundled service around outbound outreach, research, SDR work, and booked MQL/SQL meetings.
  • Hybrid of flat monthly retainers for named products plus custom-priced outsourced appointment setting / SDR services. Publicly posted offers include monthly subscriptions for Buyer Intent Leads, TalentView Content Connect, TalentView DemandGen Suite, and per-user monthly pricing for Dialworks; Launch is a one-time implementation fee plus ongoing monthly fee.
  • Pay-for-performance appointment setting — clients pay only when approved meetings happen, with no retainers and no monthly fees.
  • Per-user monthly SaaS subscription with tiered plans (Silver, Gold, Enterprise); Enterprise is custom quote. The product is sold as a recurring software subscription rather than pay-per-lead or pay-per-appointment.
  • Performance-based pay-per-qualified-meeting / pay-per-qualified-sales-opportunity pricing, with custom quotation variants. SalesGent explicitly positions itself as an alternative to retainer-based agencies and says clients pay only for qualified opportunities/meetings generated.
  • Performance-based, custom-quoted outbound prospecting. BAO appears to sell at least two pay-for-results offers: (1) Appointment Setting, where clients pay for secured meetings/appointments, and (2) SmartLeads, where clients pay for warm introductions/leads rather than for BAO's time.
  • Primarily a monthly retainer for done-for-you outbound/appointment setting, with some fixed-scope sprint engagements; positioning is outcome-aligned and meeting-focused rather than seat-based. Older/public package pages also show fixed-price outreach packages.
  • Project-based, volume-based per-lead pricing for core plans, with custom quote tiers for larger/reseller/enterprise use cases. Upcall explicitly says its pricing is project based with no long-term commitments, and its published SMB/Standard plans are priced per lead with a defined number of call attempts.
  • Self-serve SaaS subscription priced primarily per user per month, with monthly or annual billing. There is also a custom/demo-led Enterprise tier, but the published pricing still appears to be per-user monthly.
  • Tiered monthly retainer for outsourced B2B appointment setting / lead generation, with different monthly prices tied to package level (Starter, Standard, Premium) and commitment length (7 or 13 months). The engagement is not pay-per-lead on the pricing page; it is sold as a recurring monthly service with guaranteed meetings and a stated make-good if targets are missed.
DealForce
$1,500–$10,000 reported total client spend (Clutch reviews)
AppointmentCore
$8-$27/user/month
AppointmentSetter.com
$1,000 - $10,000 per project
Appointment Setter Online
$599-$1,099/month
By Appointment Only, Inc. (BAO)
$5k+ minimum project budget
Launch Leads
$40,000-$55,000 over 6 months
Lead Gen Dept.
£3,000 / month
Lead Savvy
$50 - $99/hr
OutboundView
$10 one-time to $2,500/mo
Prospect Engine
$1,950–$4,500 per outreach package
Salesaladin
$1,000-$3,000 / mo
Salesfinity
$200–$299 / user / month
SalesGent
From $250 / qualified sales opportunity or qualified meeting
Sales Schema
< $10,000 per project
Sapper Consulting
$5,250-$9,250 / mo
Upcall
$3.5-$7.5 per lead

Frequently asked questions

How many appointment setting agencies did Top Sales Agencies evaluate?
We currently track 16 independently scored appointment setting agencies. Each is rated on the same weighted criteria and ranked by overall score.
Which of the appointment setting agencies ranks highest?
Upcall currently ranks highest with an overall score of 75/100. Across all tracked appointment setting agencies, scores range from 54 to 75 (average 64).
How are appointment setting agencies scored?
Each agency is scored on five weighted criteria: Website Presence (20%), Search Visibility (20%), Trust & Credibility (20%), Market Presence (15%), Customer Satisfaction (10%). The overall score is the weighted average of the criteria with available data.
What do appointment setting agencies typically charge?
Among the appointment setting agencies with disclosed pricing, common models include Custom quote for businesses; evidence suggests a done-for-you / done-with-you appointment-setting engagement that can include placing a certified setter, recruiting/training, and hands-on coaching. Buyer billing appears custom rather than self-serve, and at least one third-party review explicitly says they offer a "free quote" tailored after learning the prospect's business., Custom quote with recurring monthly plans for dedicated staffing, plus possible performance-based charges. The company publicly presents fixed monthly plans for part-time and full-time dedicated representatives, while its terms also say fees may include one-time setup costs, recurring service fees, or performance-based charges., Custom quote, typically sold as a monthly appointment-setting / outsourced SDR engagement with guaranteed minimum qualified meetings. Evidence points to a hybrid of bespoke package pricing plus a meeting-delivery commitment, rather than fixed public tiers on the agency website., Custom quote; historically a managed lead-generation / appointment-setting service with a one-time setup/onboarding fee plus monthly billing, and currently positioned on its own site as a 90-day coaching/training program that includes software, coaching, templates, office hours, and support., Custom-quoted outsourced SDR / appointment-setting engagement, billed as a monthly retainer for a dedicated program rather than a self-serve package. Launch Leads repeatedly says every program is custom, and its own materials frame the offer as SDR-as-a-Service focused on qualified appointments/meetings, with a qualification guarantee that non-qualified appointments are replaced., Custom-quoted scoped engagements, primarily project-based or W-2/embedded support; flexible short-term, part-time, or ongoing support. Historically described on third-party directories as lead generation / appointment setting, but the current company site positions the offer as direct onboarding, intake, warm follow-up, and early-stage sales support rather than fixed plans., Hybrid custom-quote monthly retainer for lead generation / appointment setting, plus separately published monthly hire-a-resource packages. Their core appointment-setting engagements are monthly programs with 3-, 6-, or 12-month commitments and deliver a bundled service around outbound outreach, research, SDR work, and booked MQL/SQL meetings., Hybrid of flat monthly retainers for named products plus custom-priced outsourced appointment setting / SDR services. Publicly posted offers include monthly subscriptions for Buyer Intent Leads, TalentView Content Connect, TalentView DemandGen Suite, and per-user monthly pricing for Dialworks; Launch is a one-time implementation fee plus ongoing monthly fee., Pay-for-performance appointment setting — clients pay only when approved meetings happen, with no retainers and no monthly fees., Per-user monthly SaaS subscription with tiered plans (Silver, Gold, Enterprise); Enterprise is custom quote. The product is sold as a recurring software subscription rather than pay-per-lead or pay-per-appointment., Performance-based pay-per-qualified-meeting / pay-per-qualified-sales-opportunity pricing, with custom quotation variants. SalesGent explicitly positions itself as an alternative to retainer-based agencies and says clients pay only for qualified opportunities/meetings generated., Performance-based, custom-quoted outbound prospecting. BAO appears to sell at least two pay-for-results offers: (1) Appointment Setting, where clients pay for secured meetings/appointments, and (2) SmartLeads, where clients pay for warm introductions/leads rather than for BAO's time., Primarily a monthly retainer for done-for-you outbound/appointment setting, with some fixed-scope sprint engagements; positioning is outcome-aligned and meeting-focused rather than seat-based. Older/public package pages also show fixed-price outreach packages., Project-based, volume-based per-lead pricing for core plans, with custom quote tiers for larger/reseller/enterprise use cases. Upcall explicitly says its pricing is project based with no long-term commitments, and its published SMB/Standard plans are priced per lead with a defined number of call attempts., Self-serve SaaS subscription priced primarily per user per month, with monthly or annual billing. There is also a custom/demo-led Enterprise tier, but the published pricing still appears to be per-user monthly., Tiered monthly retainer for outsourced B2B appointment setting / lead generation, with different monthly prices tied to package level (Starter, Standard, Premium) and commitment length (7 or 13 months). The engagement is not pay-per-lead on the pricing page; it is sold as a recurring monthly service with guaranteed meetings and a stated make-good if targets are missed.. Disclosed ranges include DealForce ($1,500–$10,000 reported total client spend (Clutch reviews)); AppointmentCore ($8-$27/user/month); AppointmentSetter.com ($1,000 - $10,000 per project); Appointment Setter Online ($599-$1,099/month); By Appointment Only, Inc. (BAO) ($5k+ minimum project budget); Launch Leads ($40,000-$55,000 over 6 months); Lead Gen Dept. (£3,000 / month); Lead Savvy ($50 - $99/hr); OutboundView ($10 one-time to $2,500/mo); Prospect Engine ($1,950–$4,500 per outreach package); Salesaladin ($1,000-$3,000 / mo); Salesfinity ($200–$299 / user / month); SalesGent (From $250 / qualified sales opportunity or qualified meeting); Sales Schema (< $10,000 per project); Sapper Consulting ($5,250-$9,250 / mo); Upcall ($3.5-$7.5 per lead).