Polaris vs ThatWare

A head-to-head comparison of Polaris and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Polaris

B2B and ecommerce SEO agency focused on future-proofing online visibility.

55/ 100 overall
ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overallHigher score

Score-by-score

CriterionPolarisThatWare
Website Presence(20%)7884
Search Visibility(20%)4228
Trust & Credibility(20%)5179
Market Presence(15%)5873
Customer Satisfaction(10%)4082
Overall5567

Pricing at a glance

Polaris

Model
Primarily monthly SEO retainer with tiered package levels, plus fixed-price project work (including SEO audits/technical SEO/website migrations). Polaris also describes milestone-based billing for migration projects.
Typical range
£3,000-£19,500 / month
Full Polaris pricing →

ThatWare

Model
Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range
$89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF
Full ThatWare pricing →