ThatWare

• Pricing model: Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
• Starting price: $89 USD
• Typical range: $89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF
• Billing: Primarily monthly/custom. GoodFirms says ThatWare bills clients at the end of each month with no upfront payment commitment; Clutch also shows monthly SEO packages ($250/mo, $550/mo, $1,250/mo).
• Contract terms: A 6-month contract is mentioned by one client review on GoodFirms, but no universal minimum commitment was found published by ThatWare as a standard term.
• Guarantee: ThatWare states on GoodFirms that it has no upfront payment commitments and only invoices at month-end once clients are happy with the month's deliverables.

Public pricing does exist, but it is fragmented across sources and not presented as a single clean pricing page on ThatWare's live site. The strongest company-stated figure is from a GoodFirms executive interview saying pricing starts at $89 USD and goes up to $10,000 USD depending on project complexity; this appears to describe their own pricing philosophy, not a marketplace estimate. Clutch adds a stronger current buying signal with published SEO packages starting at $250/month plus a pricing snapshot of $1,000+ minimum project size and < $25/hr average rate, while an older ThatWare corporate PDF shows enterprise SEO budget tiers from $1,000 to $50,000 USD, which should be treated as older/self-published collateral rather than necessarily current live pricing.

ThatWare engagements appear to start with an onboarding/discovery phase where the client shares goals and grants access to analytics or site data, followed by keyword/competitor analysis and a documented SEO plan. Delivery then happens as an ongoing managed workflow in Basecamp with frequent client approvals or check-ins, content/technical execution, and regular progress reporting tied to rankings, traffic, backlinks, and site improvements.

1. 1

   Start with onboarding and access sharing

   Clients describe an onboarding or initial information phase in which ThatWare discusses goals, identifies project objectives, and asks for access to analytics tools or other needed accounts before work begins.

2. 2

   Analyze the site, keywords, and competitors

   After kickoff, ThatWare studies the client site and target pages, performs keyword analysis, and reviews competitors to find gaps, strengths, weaknesses, and optimization opportunities. Their own materials describe scraping the target URL, comparing it with competitor pages, and using that analysis to identify missing terms or technical differences.

3. 3

   Present and align on the SEO plan

   Evidence suggests ThatWare then turns the analysis into a concrete improvement plan: clients mention the team identifying the best keywords, outlining goals and required steps, and discussing focus areas and roadblocks on recurring calls. The company's process page also shows a sequence of analysis, ideas and plan, discussion, and preparation before execution.

4. 4

   Execute technical fixes and optimization work

   ThatWare carries out the agreed work across technical SEO and site optimization, such as website improvements, speed/performance work, title tags, meta descriptions, backend optimization, keyword optimization, and backlink efforts. On some accounts they also handle related deliverables like blog posting, website content, graphics, or maintenance.

5. 5

   Coordinate day to day in Basecamp and get approvals

   Delivery is managed in Basecamp with near-daily communication, task updates, and visible project records. At least one client said ThatWare tells them what needs to be completed and only moves forward with posting after approval, while others describe weekly calls and occasional monthly senior-team check-ins.

6. 6

   Report progress and refine the campaign continuously

   Clients repeatedly mention regular progress reports and ongoing improvement, while ThatWare's own materials reference automated reporting and weekly performance reports. The work is then adjusted based on observed changes in rankings, traffic, backlinks, leads, page speed, and other SEO performance indicators.