Polaris

• Pricing model: Primarily monthly SEO retainer with tiered package levels, plus fixed-price project work (including SEO audits/technical SEO/website migrations). Polaris also describes milestone-based billing for migration projects.
• Starting price: £3,000 / month
• Typical range: £3,000-£19,500 / month
• Billing: Monthly retainer for ongoing SEO campaigns; fixed-price project fees for one-off SEO work; migration projects use 25% upfront at initiation with the balance paid against milestones.
• Contract terms: Quarterly goals and objectives are stated for SEO packages, but no explicit minimum contract term was found on the pages reviewed.

Polaris publishes unusually concrete pricing on its own site for SEO retainers: SME campaigns at £3,000-£5,000/month, mid-level SCA at £6,500-£10,000/month, and enterprise ENT at £12,500-£19,500/month. Polaris also states fixed-price SEO projects start from £5,450 + VAT on its pricing page, while a newer migration-specific article says fully managed migration projects start at £8,000 + VAT and migration recovery starts at £10,000 + VAT; that same article says payment is 25% upfront and the rest milestone-based. Third-party directory data from Clutch should be treated as an estimate rather than agency-published pricing: it lists a $5,000+ minimum project size and $100-$149/hr average hourly rate.

Based on sparse review evidence plus Polaris’s own process pages, a typical engagement appears to start with a discovery call and SEO strategy audit, then move into a director-approved roadmap covering onsite, technical, content, and digital PR work, with progress tracked through a client portal/reporting setup. The only verified third-party review evidence I found for polarisagency.com is very limited, so the sequence is grounded mainly in the company’s own documented workflow, lightly tempered by a customer complaint about slow communication.

1. 1

   Start with a discovery call

   The engagement begins with an initial call where Polaris learns the client’s current situation and objectives. Its site repeatedly frames this as the starting point before any roadmap or campaign work is produced.

2. 2

   Run an SEO strategy audit

   After the initial call, Polaris evaluates current SEO performance, target search landscapes, and competitor market-share position. For B2B work, it also says it defines the ideal customer, their pain points, and the information they need during research.

3. 3

   Build and approve the roadmap

   Polaris turns the audit into a full SEO strategy with targets and milestones, and says all SEO roadmaps are designed and approved by an SEO director before going into production. This is the planning step that sets priorities for the campaign.

4. 4

   Execute onsite and technical changes

   Once the roadmap is approved, Polaris implements onsite SEO and technical SEO work across landing pages, solution pages, editorial/knowledge content, and technical areas like crawling, indexation, speed, security, and mobile performance. The company states that dedicated technical/on-page specialists work directly on accounts.

5. 5

   Develop content and digital PR assets

   Alongside technical and onsite work, Polaris creates content targeted to user needs and runs digital PR/outreach to build visibility. Its pages describe producing short-form, long-form, and campaign-based content and using PR to support both SEO and wider communications goals.

6. 6

   Share progress through reporting tools

   Polaris says clients get visibility through a client services portal/proprietary reporting tool, which it describes as a hub for campaign progress, updates, analytics, and reporting. Its digital PR pages also say managers report on campaign performance and related metrics so clients can track short- and long-term value.

7. 7

   Review progress and continue collaboratively

   The ongoing relationship appears to be collaborative and milestone-based, with quarterly goals referenced on pricing pages and case-study/testimonial language describing Polaris as collaborative and educational with client teams. The limited Trustpilot evidence suggests communication can be a weak point for some clients, so the collaboration experience may vary.