Polaris vs Search Laboratory

A head-to-head comparison of Polaris and Search Laboratory in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Polaris

B2B and ecommerce SEO agency focused on future-proofing online visibility.

55/ 100 overall

Search Laboratory

Searching for the truth in data.

69/ 100 overallHigher score

Score-by-score

Criterion	Polaris	Search Laboratory
Website Presence(20%)	78	89
Search Visibility(20%)	42	68
Trust & Credibility(20%)	51	72
Market Presence(15%)	58	74
Customer Satisfaction(10%)	40	18
Overall	55	69

Pricing at a glance

Polaris

Model: Primarily monthly SEO retainer with tiered package levels, plus fixed-price project work (including SEO audits/technical SEO/website migrations). Polaris also describes milestone-based billing for migration projects.
Typical range: £3,000-£19,500 / month

Full Polaris pricing →

Search Laboratory

Model: Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
Typical range: $150-$199 / hr

Full Search Laboratory pricing →

Polaris profile →Search Laboratory profile →← All seo agencies