Search Laboratory

• Pricing model: Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
• Starting price: £475 + VAT for a one-day Google Analytics training course
• Typical range: $150-$199 / hr
• Billing: Agency services appear to be custom quoted; Clutch and similar directories list an hourly rate band of $150-$199/hr and a minimum project size of $10,000+. Search Laboratory also sells fixed-price training (£475 + VAT for one day, or £850 + VAT for two days) and quotes enterprise Google Marketing Platform products like Tag Manager 360 on a custom basis.
• Free trial: Search Laboratory offers a free Google maturity consultation, but no free trial or pilot for core agency services was found.

I found concrete public pricing, but mostly from third-party directories and a training page rather than transparent packaged agency retainers. Clutch lists Search Laboratory at $150-$199/hr with a $10,000+ minimum project size; Lisnic and SoftwareSuggest repeat the same bands, which suggests directory-sourced market/profile data rather than a detailed rate card published by Search Laboratory itself. On Search Laboratory's own site, the clearest hard number is for Google Analytics training (£475 + VAT for one day, or £850 + VAT for both days), while enterprise platform/services pages emphasize custom quotes, fee transparency, and direct reseller relationships rather than publishing standard retainers or setup fees.

Search Laboratory engagements appear to start with business-goal and data discovery, then move into market/keyword and competitor auditing, technical setup and data integration, channel execution, and ongoing reporting/optimization through its custom ReportLab dashboards. Public customer-review evidence is very limited, so this sequence is grounded mainly in Search Laboratory case studies and methodology pages, with Clutch confirming a listing but no reviewed client process details.

1. 1

   Define goals and decision questions

   Search Laboratory begins by working with the client to understand business goals and the questions the marketing program or attribution model needs to answer. Its analytics pages describe starting with the purpose of the model or campaign and aligning activity to how, why, and when customers buy or engage.

2. 2

   Audit markets, keywords, competitors, and customer journey data

   Before active campaign work, the team researches markets and audits each territory or business area, including keyword research, competitor analysis, and customer-journey touchpoints. In its Appian case study, Search Laboratory says it conducted a thorough market audit in each territory to identify local nuances, competitor USPs, language needs, CTAs, and search-term insights.

3. 3

   Set up tracking, platform connections, and data capture

   Next, Search Laboratory connects analytics, ad platforms, and sometimes CRM or offline sources so campaign decisions can use business data rather than just surface metrics. Its materials specifically describe connecting systems like Salesforce and Google Ads, capturing data across touchpoints, and importing offline or CRM data into reporting and analysis.

4. 4

   Build a market-specific integrated strategy

   Using the audit findings, Search Laboratory shapes a strategy by channel and market rather than applying one generic playbook. Its international and attribution pages describe using the same high-level strategy across territories while adapting execution based on local research, lead quality, channel performance, and attribution insight.

5. 5

   Launch and manage channel execution with specialist teams and in-house tools

   The agency then runs delivery across channels such as PPC, SEO, social, programmatic, and digital PR, supported by proprietary tools like BidLab, SEOLab, and CoLab. The company states these tools help with large-scale account management, competitor tracking, outreach management, and operational efficiency so teams can focus on analysis and optimization.

6. 6

   Deliver dashboards, reports, and commentary

   Clients receive ongoing reporting through ReportLab, Search Laboratory's bespoke reporting environment, which consolidates PPC, SEO, social, and programmatic performance into one interface. The company says reports are custom-built per client, can be viewed on different cadences, and include executive summary, analysis, commentary, technical recommendations, and channel-level detail.

7. 7

   Test, recommend changes, and refine continuously

   After launch, Search Laboratory uses performance and attribution analysis to recommend changes, test their impact, and refine campaigns as more data becomes available. Its attribution methodology explicitly describes an iterative cycle of analysis, hypothesis-building, recommendations, testing, re-running models, and ongoing refinement.