Search Laboratory Pricing & Cost

• Pricing model: Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
• Starting price: £475 + VAT for a one-day Google Analytics training course
• Typical range: $150-$199 / hr
• Billing: Agency services appear to be custom quoted; Clutch and similar directories list an hourly rate band of $150-$199/hr and a minimum project size of $10,000+. Search Laboratory also sells fixed-price training (£475 + VAT for one day, or £850 + VAT for two days) and quotes enterprise Google Marketing Platform products like Tag Manager 360 on a custom basis.
• Free trial: Search Laboratory offers a free Google maturity consultation, but no free trial or pilot for core agency services was found.

I found concrete public pricing, but mostly from third-party directories and a training page rather than transparent packaged agency retainers. Clutch lists Search Laboratory at $150-$199/hr with a $10,000+ minimum project size; Lisnic and SoftwareSuggest repeat the same bands, which suggests directory-sourced market/profile data rather than a detailed rate card published by Search Laboratory itself. On Search Laboratory's own site, the clearest hard number is for Google Analytics training (£475 + VAT for one day, or £850 + VAT for both days), while enterprise platform/services pages emphasize custom quotes, fee transparency, and direct reseller relationships rather than publishing standard retainers or setup fees.