Herdl vs ThatWare

A head-to-head comparison of Herdl and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Herdl

Award-winning, data-driven digital agency specialising in web design, SEO and PPC.

76/ 100 overallHigher score

ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overall

Score-by-score

Criterion	Herdl	ThatWare
Website Presence(20%)	84	84
Search Visibility(20%)	58	28
Trust & Credibility(20%)	81	79
Market Presence(15%)	72	73
Customer Satisfaction(10%)	88	82
Overall	76	67

Pricing at a glance

Herdl

Model: Custom-quoted monthly retainer packages for SEO, PPC, and broader digital marketing, with predefined package tiers (Small/Medium/Large on Clutch; Level 1/2/3 on Herdl’s own site) and bespoke campaigns available. Engagements appear to be recurring monthly management retainers rather than pay-per-lead or pay-per-appointment.
Typical range: $995–$2,995 / mo

Full Herdl pricing →

ThatWare

Model: Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range: $89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF

Full ThatWare pricing →

Herdl profile →ThatWare profile →← All seo agencies