Herdl

• Pricing model: Custom-quoted monthly retainer packages for SEO, PPC, and broader digital marketing, with predefined package tiers (Small/Medium/Large on Clutch; Level 1/2/3 on Herdl’s own site) and bespoke campaigns available. Engagements appear to be recurring monthly management retainers rather than pay-per-lead or pay-per-appointment.
• Starting price: $995 / mo
• Typical range: $995–$2,995 / mo
• Billing: Monthly retainer / package billing; Clutch also lists hourly pricing bands, but Herdl’s own site emphasizes packages at a single monthly cost.
• Contract terms: 6-month minimum contract term for the Clutch-listed SEO packages.
• Free trial: Herdl offers a free SEO audit on its SEO page, but no free trial or pilot engagement was found.
• Guarantee: No pricing guarantee found. Service-delivery guarantees noted on Herdl’s package pages include items like guaranteed monthly links/articles in some packages.

Herdl’s own site clearly states it sells SEO, PPC, and marketing packages for a single monthly cost, but it does not publish the actual package prices on the pages retrieved. The clearest concrete public pricing comes from Clutch, which lists SEO packages starting at $995/month, with $1,995/month and $2,995/month tiers, plus a 6-month minimum term; Clutch also lists Herdl’s min project size as $1,000+ and hourly rate as $100-$149/hr, while DesignRush lists a $149/hr average and $1,000-$10,000 minimum budget. One verified Clutch review also reports a client spending around £1,000 per month, which corroborates a monthly retainer model but is client-reported spend, not an official Herdl rate card.

A Herdl engagement appears to start with discovery and research into the client's goals, website, keywords, and competitors, then move into a setup/implementation phase before settling into ongoing monthly optimisation. Clients describe receiving regular updates, monthly reports with next-month plans, live dashboard access, and quarterly review meetings.

1. 1

   Align on goals and business context

   Herdl begins by understanding the client's wider business goals and what the campaign needs to achieve. On its own process page, Herdl says it first works to understand objectives and current assets; a Clutch review also describes an initial research phase before recommendations were presented.

2. 2

   Audit the site, market, and search opportunities

   They then audit the current website and analyse competitors and keyphrases to identify how the campaign should be shaped. Herdl's SEO process page explicitly lists website analysis, competitor insight, keyphrase research, and technical/structural planning as core early-stage work.

3. 3

   Present findings and define the strategy

   After the research work, Herdl appears to present findings, recommendations, and a refined strategy for approval/alignment. One Clutch reviewer specifically says there was a research phase followed by a presentation of findings, recommendations, and a refined SEO strategy.

4. 4

   Set up tracking, platforms, and foundational changes

   Next comes setup: Herdl implements foundational technical and on-site work, configures analytics/goals, and where relevant sets up campaign platforms and landing pages. Herdl's package/process pages describe setup activities such as Search Console and webmaster tools setup, analytics goal tracking, technical SEO, on-site optimisation, PPC campaign setup, tracking codes, and landing-page optimisation.

5. 5

   Launch and carry out ongoing optimisation work

   Once the setup phase is complete, the work continues as an ongoing monthly programme rather than a one-off project. Herdl describes continuous implementation across technical/on-site optimisation, on-page content work, off-site/outreach, and analysis; its package page also says the process moves into ongoing growth and management after launch.

6. 6

   Report progress and plan the next cycle

   Clients say Herdl provides regular progress updates, detailed monthly reports, written summaries of completed work, and plans for the following month, supported by a live dashboard. Reviews also mention quarterly review meetings and strong responsiveness, though Clutch's summary notes occasional delays in monthly reporting.