How much does Herdl cost? Here is everything we could verify about Herdl's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Custom-quoted monthly retainer packages for SEO, PPC, and broader digital marketing, with predefined package tiers (Small/Medium/Large on Clutch; Level 1/2/3 on Herdl’s own site) and bespoke campaigns available. Engagements appear to be recurring monthly management retainers rather than pay-per-lead or pay-per-appointment.
Starting price:$995 / mo
Typical range:$995–$2,995 / mo
Billing:Monthly retainer / package billing; Clutch also lists hourly pricing bands, but Herdl’s own site emphasizes packages at a single monthly cost.
Contract terms:6-month minimum contract term for the Clutch-listed SEO packages.
Free trial:Herdl offers a free SEO audit on its SEO page, but no free trial or pilot engagement was found.
Guarantee:No pricing guarantee found. Service-delivery guarantees noted on Herdl’s package pages include items like guaranteed monthly links/articles in some packages.
What's included
Research and planning
Keyword/keyphrase research
Competitor analysis
Website analysis
SEO and PPC planning
Technical SEO and on-site SEO optimization
SEO landing page setup/optimization
Google Ads / Microsoft Ads campaign setup and management
PPC landing page setup/optimization
Conversion tracking and Google Analytics goals setup
Conversion rate optimization / A/B testing
Link building, outreach, and content marketing
Monthly reporting and bespoke dashboard
Quarterly planning review / meeting
Account management
For some higher-tier marketing packages: email marketing, marketing automation, press releases, Merchant Center setup, reviews service
Herdl’s own site clearly states it sells SEO, PPC, and marketing packages for a single monthly cost, but it does not publish the actual package prices on the pages retrieved. The clearest concrete public pricing comes from Clutch, which lists SEO packages starting at $995/month, with $1,995/month and $2,995/month tiers, plus a 6-month minimum term; Clutch also lists Herdl’s min project size as $1,000+ and hourly rate as $100-$149/hr, while DesignRush lists a $149/hr average and $1,000-$10,000 minimum budget. One verified Clutch review also reports a client spending around £1,000 per month, which corroborates a monthly retainer model but is client-reported spend, not an official Herdl rate card.