Herdl vs Search Laboratory

A head-to-head comparison of Herdl and Search Laboratory in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Herdl

Award-winning, data-driven digital agency specialising in web design, SEO and PPC.

76/ 100 overallHigher score
Search Laboratory

Searching for the truth in data.

69/ 100 overall

Score-by-score

CriterionHerdlSearch Laboratory
Website Presence(20%)8489
Search Visibility(20%)5868
Trust & Credibility(20%)8172
Market Presence(15%)7274
Customer Satisfaction(10%)8818
Overall7669

Pricing at a glance

Herdl

Model
Custom-quoted monthly retainer packages for SEO, PPC, and broader digital marketing, with predefined package tiers (Small/Medium/Large on Clutch; Level 1/2/3 on Herdl’s own site) and bespoke campaigns available. Engagements appear to be recurring monthly management retainers rather than pay-per-lead or pay-per-appointment.
Typical range
$995–$2,995 / mo
Full Herdl pricing →

Search Laboratory

Model
Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
Typical range
$150-$199 / hr
Full Search Laboratory pricing →