Herdl vs Polaris

A head-to-head comparison of Herdl and Polaris in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Herdl

Award-winning, data-driven digital agency specialising in web design, SEO and PPC.

76/ 100 overallHigher score
Polaris

B2B and ecommerce SEO agency focused on future-proofing online visibility.

55/ 100 overall

Score-by-score

CriterionHerdlPolaris
Website Presence(20%)8478
Search Visibility(20%)5842
Trust & Credibility(20%)8151
Market Presence(15%)7258
Customer Satisfaction(10%)8840
Overall7655

Pricing at a glance

Herdl

Model
Custom-quoted monthly retainer packages for SEO, PPC, and broader digital marketing, with predefined package tiers (Small/Medium/Large on Clutch; Level 1/2/3 on Herdl’s own site) and bespoke campaigns available. Engagements appear to be recurring monthly management retainers rather than pay-per-lead or pay-per-appointment.
Typical range
$995–$2,995 / mo
Full Herdl pricing →

Polaris

Model
Primarily monthly SEO retainer with tiered package levels, plus fixed-price project work (including SEO audits/technical SEO/website migrations). Polaris also describes milestone-based billing for migration projects.
Typical range
£3,000-£19,500 / month
Full Polaris pricing →