Falcon Digital Marketing vs Metric Theory

A head-to-head comparison of Falcon Digital Marketing and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Falcon Digital Marketing

Houston PPC experts focused on profit generation, long-term results, and transparent ad management.

69/ 100 overallHigher score
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Score-by-score

CriterionFalcon Digital MarketingMetric Theory
Website Presence(20%)8283
Search Visibility(20%)5654
Trust & Credibility(20%)7268
Market Presence(15%)6472
Customer Satisfaction(10%)7458
Overall6968

Pricing at a glance

Falcon Digital Marketing

Model
Monthly PPC management retainer priced as a percentage of monthly ad spend, plus a one-time setup fee; custom quote. The agency separates media spend (paid directly to the ad platform) from Falcon's management fee.
Full Falcon Digital Marketing pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →