Metric Theory

• Pricing model: Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
• Starting price: $5,000+ project minimum
• Typical range: 10%–25% of ad spend
• Billing: Primarily monthly, usually as an agency fee tied to a percentage of ad spend; individual client examples also show monthly agency fees.
• Contract terms: A G2 reviewer states Metric Theory used a 'long term contract,' but no official term length was found on the company site.
• Free trial: Metric Theory offers a free channel / growth analysis audit on its site and via company profiles, but no free trial of managed services was found.

Metric Theory does not appear to publish standard packages or list prices on its own website; prospects are asked to contact sales and provide monthly ad spend bands. The strongest public pricing evidence comes from Clutch/The Manifest review data: Clutch lists a $5,000+ minimum project size and says clients report Metric Theory typically charges 10%–25% of ad spend. Individual review examples also show one client paying 10% of a roughly $85,000–$100,000 monthly ad budget, while another reported paying about $20,000–$25,000 per month in agency fees; these are client-reported spend examples, not official agency rate cards.

Metric Theory engagements appear to start with a takeover audit and benchmark-setting phase, then move into agreed priorities such as account restructuring, campaign launches, and testing. From there, the relationship runs as a collaborative operating cadence of weekly reviews, shared docs/dashboard reporting, and client approval on assets, copy, and targeting.

1. 1

   Review the account and establish benchmarks

   Metric Theory first reviews the existing account and prior performance, then creates a benchmark document covering recent results so both sides have context, can spot trends or seasonality, and can agree on realistic starting goals.

2. 2

   Align on goals and priorities

   After discussing the data with the client, they define primary and secondary goals and review pain points and growth areas across channels. Clients describe Metric Theory walking through findings with them to decide the highest-priority actions.

3. 3

   Restructure or transition accounts

   When taking over from another provider, Metric Theory often performs an account review across channels and then restructures campaigns in phases to avoid hurting performance during the transition. Reviews also describe them standing up or rebuilding paid campaigns where needed.

4. 4

   Launch campaigns and prepare assets collaboratively

   Once priorities are set, they manage channel execution across paid search, social, shopping, display, and related work, while collaborating with the client on creative, copy, targeting, and audience inputs. Clients report that Metric Theory proposes what should run, requests needed assets or lists, and then the client reviews and approves.

5. 5

   Test and optimize continuously

   The team then runs ongoing testing on audiences, creative, copy, measurement, and new campaign ideas, while also scaling spend up or down as business needs change. Clients repeatedly describe Metric Theory as proactive in surfacing ideas, troubleshooting issues, and making changes based on performance.

6. 6

   Operate through weekly reporting and check-ins

   Delivery appears to be managed through a regular cadence of weekly performance reviews, plus more frequent status check-ins during busy periods, using Slack, Google Docs/Sheets/Drive, and a shared project dashboard. In these meetings they review what is and is not working, compare trends, and decide next actions.