How much does Metric Theory cost? Here is everything we could verify about Metric Theory's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Starting price:$5,000+ project minimum
Typical range:10%–25% of ad spend
Billing:Primarily monthly, usually as an agency fee tied to a percentage of ad spend; individual client examples also show monthly agency fees.
Contract terms:A G2 reviewer states Metric Theory used a 'long term contract,' but no official term length was found on the company site.
Free trial:Metric Theory offers a free channel / growth analysis audit on its site and via company profiles, but no free trial of managed services was found.
What's included
Paid search management
Paid social management
Programmatic / display advertising
Campaign strategy and execution
Keyword and audience targeting
Creative and copy support
A/B testing
Reporting and weekly performance reviews
Metric Theory does not appear to publish standard packages or list prices on its own website; prospects are asked to contact sales and provide monthly ad spend bands. The strongest public pricing evidence comes from Clutch/The Manifest review data: Clutch lists a $5,000+ minimum project size and says clients report Metric Theory typically charges 10%–25% of ad spend. Individual review examples also show one client paying 10% of a roughly $85,000–$100,000 monthly ad budget, while another reported paying about $20,000–$25,000 per month in agency fees; these are client-reported spend examples, not official agency rate cards.