Falcon Digital Marketing

• Pricing model: Monthly PPC management retainer priced as a percentage of monthly ad spend, plus a one-time setup fee; custom quote. The agency separates media spend (paid directly to the ad platform) from Falcon's management fee.
• Starting price: $500 setup fee
• Billing: Monthly management fee based on a percentage of PPC advertising spend, with ad spend billed separately by the ad platform and a separate setup fee paid to Falcon.
• Contract terms: Month-to-month; no cancellation fee; no long-term commitment stated.
• Free trial: Free consultation; some pages also advertise a free account audit / free audit.

Falcon Digital Marketing does publish meaningful pricing structure on its own site: it says PPC management is billed as a monthly fee percentage of ad spend, setup fees are typically $500 for most accounts, and it recommends starting with at least a $2,000 monthly ad budget plus management fee. However, it does not publish the actual percentage rate, so a complete monthly all-in management price range is still custom. Third-party directories corroborate that engagements are not ultra-small: DesignRush lists a minimal budget of $1,000-$10,000, while Clutch/The Manifest list minimum/common project sizes of $5,000+ and $10K-$49K, but those directory figures should be treated as directory-supplied spend bands/project-size estimates rather than Falcon's own posted package pricing.

A Falcon Digital Marketing engagement appears to start with a detailed audit and business/market research, then move into strategy and campaign buildout with client input on items like keywords and messaging, followed by launch, ongoing optimization, and regular reporting/communication. Customers consistently describe a hands-on, responsive process where Chris/the team explains things clearly, stays available, and keeps improving campaigns over time.

1. 1

   Start with an account audit and business discovery

   Falcon Digital Marketing begins by reviewing existing campaigns and digging into the client’s business, including the product/service, industry, competitors, market conditions, prior marketing efforts, and the client’s unique business approach. Reviews also describe strong early-stage understanding of the client’s business needs from the first interactions.

2. 2

   Build the advertising strategy

   After research, they develop an in-depth internet marketing strategy tailored to the client’s goals and channels. Clutch review evidence says they also provide detailed optimization recommendations before implementation, and their own materials emphasize ROI-focused planning rather than rushing into setup.

3. 3

   Align keywords, targeting, and messaging with the client

   Falcon then translates the strategy into campaign inputs such as keyword research, competitor research, ad-platform selection, and ad copy. Their site says they discuss keywords in detail and send lists for approval, and they write ads using research plus client feedback, with the client able to be as involved as desired.

4. 4

   Launch and implement campaigns

   Once the plan is set, they implement the agreed campaigns across channels such as Google Ads, Facebook/Meta, LinkedIn, and remarketing. Client testimonials and Clutch both indicate they get campaigns running, support product launches and ongoing campaigns, and handle the practical setup and rollout work.

5. 5

   Optimize continuously after launch

   The work does not stop at setup: Falcon says it continually tests ads, keywords, device bids, geo-targeting, targeting methods, and negative keywords, while reviews say they provide insights that optimize campaigns and keep improving the experience over long relationships. Clutch also describes continual optimization of always-on campaigns alongside launch-specific work.

6. 6

   Report clearly and stay available for approvals and questions

   A regular reporting process is part of the engagement, according to Clutch, and Falcon’s site stresses simple reporting, full account access, and billing/work transparency. Reviews repeatedly mention clear communication, easy-to-understand explanations, responsiveness, and an open-door style where clients can ask questions and stay informed.