How much does Falcon Digital Marketing cost? Here is everything we could verify about Falcon Digital Marketing's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Monthly PPC management retainer priced as a percentage of monthly ad spend, plus a one-time setup fee; custom quote. The agency separates media spend (paid directly to the ad platform) from Falcon's management fee.
Starting price:$500 setup fee
Billing:Monthly management fee based on a percentage of PPC advertising spend, with ad spend billed separately by the ad platform and a separate setup fee paid to Falcon.
Contract terms:Month-to-month; no cancellation fee; no long-term commitment stated.
Free trial:Free consultation; some pages also advertise a free account audit / free audit.
What's included
Keyword research
Competitor research
Industry research
PPC strategy development
Website and landing page audit
Ad creation
Full custom setup of PPC campaigns
Keyword optimization
Negative keyword management
Device targeting optimization
Location targeting optimization
Ad schedule optimization
Conversion rate and CPA optimization
ROAS optimization
Bid management and optimization
Ad A/B testing
Ongoing account optimization
Monthly reporting
Dedicated U.S.-based account manager
Conversion tracking and analytics setup
PPC call tracking
Falcon Digital Marketing does publish meaningful pricing structure on its own site: it says PPC management is billed as a monthly fee percentage of ad spend, setup fees are typically $500 for most accounts, and it recommends starting with at least a $2,000 monthly ad budget plus management fee. However, it does not publish the actual percentage rate, so a complete monthly all-in management price range is still custom. Third-party directories corroborate that engagements are not ultra-small: DesignRush lists a minimal budget of $1,000-$10,000, while Clutch/The Manifest list minimum/common project sizes of $5,000+ and $10K-$49K, but those directory figures should be treated as directory-supplied spend bands/project-size estimates rather than Falcon's own posted package pricing.