By Appointment Only, Inc. (BAO) vs Upcall

A head-to-head comparison of By Appointment Only, Inc. (BAO) and Upcall in appointment setting agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

By Appointment Only, Inc. (BAO)

Appointment setting and custom lead generation solutions for sales and marketing.

61/ 100 overall

Upcall

Human-powered omnichannel sales outreach for lead generation, qualification, and appointment setting.

75/ 100 overallHigher score

Score-by-score

Criterion	By Appointment Only, Inc. (BAO)	Upcall
Website Presence(20%)	80	84
Search Visibility(20%)	58	58
Trust & Credibility(20%)	67	78
Market Presence(15%)	64	72
Customer Satisfaction(10%)	15	81
Overall	61	75

Pricing at a glance

By Appointment Only, Inc. (BAO)

Model: Performance-based, custom-quoted outbound prospecting. BAO appears to sell at least two pay-for-results offers: (1) Appointment Setting, where clients pay for secured meetings/appointments, and (2) SmartLeads, where clients pay for warm introductions/leads rather than for BAO's time.
Typical range: $5k+ minimum project budget

Full By Appointment Only, Inc. (BAO) pricing →

Upcall

Model: Project-based, volume-based per-lead pricing for core plans, with custom quote tiers for larger/reseller/enterprise use cases. Upcall explicitly says its pricing is project based with no long-term commitments, and its published SMB/Standard plans are priced per lead with a defined number of call attempts.
Typical range: $3.5-$7.5 per lead

Full Upcall pricing →

By Appointment Only, Inc. (BAO) profile →Upcall profile →← All appointment setting agencies