How much does Upcall cost? Here is everything we could verify about Upcall's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Project-based, volume-based per-lead pricing for core plans, with custom quote tiers for larger/reseller/enterprise use cases. Upcall explicitly says its pricing is project based with no long-term commitments, and its published SMB/Standard plans are priced per lead with a defined number of call attempts.
Starting price:$3.5 per lead
Typical range:$3.5-$7.5 per lead
Billing:Per lead / per project; volume-based pricing. SMB is priced at $3.5-$5 per lead with up to 5 call attempts, Standard at $3.5-$7.5 per lead with 5-10 call attempts. Reseller and Enterprise are custom-priced.
Contract terms:No long-term commitments stated on Upcall's pricing page.
What's included
Vetted and trained U.S.-based prospecting agents
Customized playbook
U.S. & Canada communication costs
Custom caller ID
Questions/objections handling
Personalized voicemail
TCPA compliance
Real-time analytics and reporting
Call coverage Monday-Sunday, 8am-9pm
Automated timezone detection
Custom dynamic fields
Zapier integration
Slack integration
Quality assurance team
Appointment setting (calendar link)
Full onboarding and setup
Logic decision tree
Custom inbound voicemail
Dedicated customer success manager
Upcall itself publishes the most concrete pricing: SMB at $3.5-$5 per lead for up to 5 call attempts, and Standard at $3.5-$7.5 per lead for 5-10 call attempts. It also says pricing is project-based, volume-based, and has no long-term commitments; Reseller and Enterprise require contacting sales for custom pricing. Third-party directories add spend context rather than official list pricing: Clutch reports a minimum project size of $5,000+ and says typical projects range from $5,000-$10,000, while GoodFirms lists an estimated hourly band of under $25/hr; those directory figures are marketplace estimates/profile metadata, not official Upcall-published rate cards.