Appointment Setting Agencies
Appointment setting and custom lead generation solutions for sales and marketing.
Top Sales Agencies Score
BAO runs outbound appointment-setting and lead-generation programs designed to create pipeline, improve sales productivity, support marketing demand generation, and accelerate access to enterprise, mid-market, and public-sector accounts.
Location
Chelmsford, MA
Founded
1997
Team Size
201-500
I did not find a published dollar-per-appointment, monthly retainer, setup fee, onboarding fee, hourly rate, or contract term on BAO's own site after checking the homepage, service pages, and contact page. What is clearly published is the pricing model: BAO sells on a performance basis, not time-based billing, with Appointment Setting billed on results and SmartLeads billed on introductions. The only concrete spend figure I found was a third-party directory listing on HeroAgencies showing a $5k+ minimum project budget; treat that as a directory-published estimate/band, not a price published by BAO itself.
Where this pricing information was traced from.
How By Appointment Only, Inc. (BAO) ranks against other Sales agencies.
BAO (By Appointment Only, Inc., baoinc.com) appears to have very limited discoverable presence on the six requested third-party review platforms. In my web search, I did not find matching profiles for this specific B2B agency on Clutch, G2, Trustpilot, Google, or Capterra. I did find a BBB listing for a different 'By Appointment Only Inc.' in Greenwood Village, Colorado, categorized as a tax consultant, which does not match BAO's website/domain or business type, so I did not count it as BAO's listing.
Strengths
Concerns
First-hand reviews from verified Top Sales Agencies members.
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BAO provides B2B appointment setting, custom lead generation, SmartLeads, outbound prospecting support, sales development support, marketing program support, and public-sector/FED-SLED market access support. Its positioning is centered on helping sales and marketing teams reach target accounts and decision-makers.
BAO does not publicly publish standard pricing, per-appointment fees, hourly rates, or contract terms on its website. The available evidence points to custom quotes and a performance-based model, and a third-party directory lists a $5k+ minimum project budget.
BAO describes its pricing as pay-for-results rather than time-based billing. For Appointment Setting, it says clients pay for secured meetings or appointments, and for SmartLeads, clients pay for introductions rather than BAO's time.
BAO is based in Chelmsford, Massachusetts, USA. The address listed in the research is 300 Apollo Drive, 2nd Floor, Chelmsford, MA 01824, USA.
BAO says it serves sales and marketing teams in the high-tech industry. It also offers public-sector support, including FED/SLED market access.
The company has an established web presence, with research indicating it was founded in 1997 and its domain was registered in January 2002. However, the evidence provided did not find matching third-party review profiles for BAO on Clutch, G2, Trustpilot, Google, Capterra, or BBB.
Based on the provided evidence, BAO emphasizes a performance-based model, specialization in B2B tech, and FED/SLED expertise. Its messaging focuses on gaining targeted access to decision-makers and priority accounts through outbound appointment-setting and lead-generation programs.
Domain registered
January 2002
Last updated
December 2025
Domain age
~24 years
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