How much does By Appointment Only, Inc. (BAO) cost? Here is everything we could verify about By Appointment Only, Inc. (BAO)'s pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Performance-based, custom-quoted outbound prospecting. BAO appears to sell at least two pay-for-results offers: (1) Appointment Setting, where clients pay for secured meetings/appointments, and (2) SmartLeads, where clients pay for warm introductions/leads rather than for BAO's time.
Starting price:$5k+ project minimum
Typical range:$5k+ minimum project budget
Billing:Pay-for-results / performance-based custom quote. BAO states "you pay for your results, not our time" for Appointment Setting and "you pay for introductions, not our time" for SmartLeads.
Guarantee:BAO repeatedly frames its offer as "guaranteed results" and says clients pay for results, not time.
What's included
Appointment setting with executive/decision-maker meetings
Warm introductions / SmartLeads hand-off to SDRs
Target account and persona strategy definition
Campaign messaging training/onboarding
Live phone prospecting and outreach
Post-meeting quality measurement via BAO ROI Tracker
Prospect/contact intelligence and talking points
Public-sector / FED-SLED access support
I did not find a published dollar-per-appointment, monthly retainer, setup fee, onboarding fee, hourly rate, or contract term on BAO's own site after checking the homepage, service pages, and contact page. What is clearly published is the pricing model: BAO sells on a performance basis, not time-based billing, with Appointment Setting billed on results and SmartLeads billed on introductions. The only concrete spend figure I found was a third-party directory listing on HeroAgencies showing a $5k+ minimum project budget; treat that as a directory-published estimate/band, not a price published by BAO itself.