97th Floor vs ThatWare

A head-to-head comparison of 97th Floor and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

97th Floor

Audience-first digital marketing focused on conversions, pipeline, and revenue.

76/ 100 overallHigher score

ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overall

Score-by-score

Criterion	97th Floor	ThatWare
Website Presence(20%)	86	84
Search Visibility(20%)	58	28
Trust & Credibility(20%)	81	79
Market Presence(15%)	76	73
Customer Satisfaction(10%)	84	82
Overall	76	67

Pricing at a glance

97th Floor

Model: Custom-quoted digital marketing engagements, primarily ongoing monthly retainers for SEO, PPC/paid media, content marketing, CRO, and broader full-funnel strategy. Evidence also shows project-based engagements and goal-based contracts; one Clutch case study says enterprise engagements start around a monthly minimum.
Typical range: $150-$199/hr

Full 97th Floor pricing →

ThatWare

Model: Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range: $89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF

Full ThatWare pricing →

97th Floor profile →ThatWare profile →← All seo agencies